Inbound Marketing Blog

Does My Business Really Need to Be On Social Media?

Posted by Blue Frog Staff on May 17, 2017 11:05:00 AM

It’s 2017, and any reasons that you might have had in the past for your business not needing a website or some form of social media presence have ceased to be relevant. Your business can no longer afford to ignore social media’s powerful marketing potential.

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Topics: Social Media

Three Ways Snapchat Can Help Your Business

Posted by Blue Frog Staff on May 11, 2017 10:00:00 AM

Hold your selfies; Snapchat just isn’t for teens sending pictures to their friends anymore. If your business isn’t using the messaging app that allows for timed Snaps or videos and 24-hour disappearing Stories, think again. Emerging as a valuable marketing tool, check out how Snapchat can help your business.

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Topics: Social Media

How Do I Use Hashtags?

Posted by Diane Campbell on May 9, 2017 9:15:00 AM

What are hashtags, anyway?

Hashtags are a popular way for users of social media platforms like Twitter, Instagram, Google+, Facebook, Pinterest, and YouTube to connect around a theme, like a news story, event, pop culture topic, or even a feeling. You can use hashtags in an effort to boost engagement with your posts by getting them in front of of a particular audience. But how do you use them effectively? It helps to begin by understanding their original purpose.

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Topics: Social Media

How to Create Viral Social Media Content

Posted by Blue Frog Staff on Apr 29, 2017 11:41:00 AM

What do Dumb Ways to Die, The Dress, and Kony 2012 all have in common? They all went viral. While no one can guarantee a viral social media phenomenon, there are steps you can take to increase your chances of creating the next big thing.

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Topics: Social Media, Content Creation

How to Take the Perfect Picture Using Your Phone

Posted by Kelsey Halverson on Apr 15, 2017 2:00:00 PM

Before everyone had smartphones in their pockets, taking a pro-level photo was left up to those with huge cameras that were bulky and hard to carry around. Now, everyone who has access to a smartphone can take the perfect picture. Here are our tips for taking the perfect picture—without the giant camera!

 

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Topics: Social Media

Who Is Viewing My Social Media Content?

Posted by Blue Frog Staff on Apr 12, 2017 12:30:00 PM

With smart phones and laptops providing us all the information we need at our fingertips, we aren’t researching and interacting with brands in the same way we used to. To connect with modern users, brands need to continuously update the way they reach out to people, including updating their social media content strategies. Keeping up to date on who’s using which social sites is the first step. To help you out, here’s a quick rundown of the demographics for major social media sites.

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Topics: Social Media

Inbound Marketing Is a Marathon, Not a Sprint

Posted by Jamie Pfeiffer on Apr 10, 2017 4:13:00 PM

As the weather gets warmer, runners pour out into the streets to participate in 5ks, 10ks, half and full marathons. As I trotted along and clicked off the miles in my first road race of the year, I thought about how inbound marketing is like preparing for a long race.

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Topics: Social Media, Inbound Marketing, Content Creation, Business Marketing

Is Your Relationship with Social Media Complicated?

Posted by Micah Hartmann on Mar 10, 2017 8:05:00 AM

Do you have a messy, unpredictable, or undependable relationship with social media? If you seem to be fighting an uphill battle because of a lack of motivation, knowledge, or time, we get it! Managing social media can be frustrating. It takes time, and to get positive results, you have to have solid strategies in place and nurture them over time.

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Topics: Social Media

Your Breakdown of Live Social Media

Posted by Kelsey Halverson on Mar 9, 2017 3:00:00 PM

Live video was on the rise in 2016 with Facebook, Instagram, and Twitter all launching live streaming options. With all three major social media sites rolling out live video options, what makes each unique?

Facebook Live

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Topics: Social Media

5 Ways Your Brand Strategy Can Overcome Social Media Burnout

Posted by Jamie Pfeiffer on Mar 6, 2017 10:23:00 AM

These days, more and more people are taking a break from social media. Whether it’s because of frustration with content, concern about spending too much time online, or a variety of other health and social reasons, many users are reducing the time they spend on Facebook, Twitter, and other platforms. If your business communicates with customers and potential customers using social media, you may worry about this trend. How do you adjust your social media marketing strategy to overcome this shift?

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Topics: Social Media, Content Creation, Blogging, Sales and Marketing, Business Marketing