If you have a functional website for your business, you’re on the right track! That doesn’t mean the work on your site is done, however. Websites require continuous updating and ongoing attention to remain fresh and easy for users to navigate. Here are some aspects of your site that you should revisit frequently to keep it relevant and accessible for your potential customers.
If you’re a service-oriented business or sell products directly to customers, it’s likely you know (and worry) about your online reviews. From Yelp to Facebook to Google, there are a lot of platforms that offer the public the ability to post reviews about your business. These services can be a problem—or an opportunity. If you develop a winning strategy, you can use your reviews to enhance your online presence. But first, you need to know what’s out there, what the rules are, and what you can do to succeed.
If you want to strengthen your SEO (search engine optimization) so more people can find you easily online, we have some marketing strategies we’d like to share with you. Begin implementing them to start seeing substantial results. Keep in mind that it won’t happen overnight, and it takes work and dedication, but if you follow these tips, your work will pay off.
Topics: Commercial Printing
Writing a blog is only half the battle; if you want visitors to find it, you'll need to optimize it for search engines, as well. A blog section can help your website get found on search engines when potential customers needs your expertise or service. Here's how to get started:
- Consider your keywords.
- Strategically place your keywords.
- Link internally.
- Format your article.
Marketing eBooks are standalone pieces of content that people can download from your website, typically as a PDF. This allows a reader to save the book on their computer or tablet, read it at their leisure, and hopefully refer back to it in the future or share it with others. Your business can benefit from eBooks by answering potential customers' questions, improving visitor interaction with your website, and increasing your social media content. The eBook format is great for topics that are a little too broad for a blog post or those that are timeless representations of your brand. These are both important things to keep in mind when you’re trying to figure out what to write about. Ask yourself these questions to help generate eBook topics.
There are several ways to use print materials to benefit your company. Variable data printing has become popular because it is a quick way to print a lot of items with a bit of personalization. However, many companies do not use variable data printing to its full potential. Continue reading to see how you can use this widely accessible technology to communicate with your audience on a more personalized level.
Topics: Commercial Printing
When it comes to online marketing, lead generation is often the number one goal. But lead generation can be challenging, especially if you have a new website and have to wait to build up your SEO first. Use these five tips to speed up the process and start generating more leads today!
Topics: Inbound Marketing
Creating a business blog and updating it regularly can help boost traffic on your website, establish yourself as an authority in your industry, and encourage relationships with current and potential customers. But one of the biggest benefits of writing consistent, regular blog entries is that it can exponentially increase your search engine rankings.
Before you jump in and start working with a marketing agency, try your best to establish some solid answers to the following questions. Don’t rush through them. Think about each one carefully. The more specific and in depth your answers are and the more research you have to back them up, the better the marketing agency you choose to work with will be able to take your business in the right direction and help you reach your long-term goals.