The social streams feature in HubSpot is a helpful social media marketing tool. Social streams allows you to monitor conversations on Twitter related to your industry and your company. It lets you track mentions of keywords and phrases that may be important to your brand as well as follow specific contacts or Twitter lists you’ve created, and reply to, retweet, or share tweets with your team—all right within the HubSpot platform.
Keywords, or keyword phrases, are words that a business anticipates a customer or potential customer might use when they are searching for the business’ service on a search engine like Google, Yahoo, or Bing. For example, as a marketing company located in Des Moines, Iowa, we would anticipate that someone might search for us by using the term “marketing Des Moines” or “Des Moines marketing.” When a search engine user enters these words into the engine, the engine’s job is to bring up links to the most relevant websites as results to the user’s query. So when a business prepares their website with these keywords in mind, their website should appear in the results for relevant searches.
If you’re on a marketing team, you need to stay current with the latest trends in your field. Whether you work for one company or provide marketing services for multiple clients, you should continue to bring fresh, new ideas to the table. Your marketing strategies should be focused as well as dynamic, constantly changing and progressing. Place emphasis on these three key areas in 2017.
When you want printed materials for your business, quality and turn time are top priorities. To ensure that you have print materials that convey the professional image you want for your brand when you need them, look for a local print marketing company with broad capabilities to produce high quality printed materials in house that has a solid reputation for great customer service.
Topics: Commercial Printing
Photo from InstantPot.com
Pressure cookers and crock pots have been around for years, but recently the countertop appliances have become unexpectedly trendy. One of the most popular new machines is the Instant Pot, designed by a team of Ottawa, Canada-based engineers in 2008. Despite not engaging in any TV or print advertising, the small company has enjoyed startling success by using viral internet marketing channels like bloggers, social media, and word of mouth—recruiting “brand ambassadors” to enhance its goodwill and its sales. The product’s success is a lesson in modern marketing strategy.
Content marketing is an effective way to raise brand awareness, attract customers, educate people about your products, services, or industry, generate leads, and increase sales for your business. It's important, however, to spend time planning your strategy to lead your website visitors from being complete strangers to your brand through the buyer’s journey to become your customers. In this two-part series, we’re giving you the basics you need to begin building your content marketing strategy.
Content marketing can be a powerful way to raise awareness of your brand, attract your ideal customers, educate internet users about your products, services, or industry, generate leads, and increase sales for your company. To be effective, however, you need to spend time planning and mapping out your strategy to lead users from being complete strangers to your brand through the buyer’s journey to become your customers. In this two-part series, we’ll give you the basics you need to begin building your content marketing strategy.
How often should a business update its website design? When we talk about design, we're not just talking about aesthetics. The design also includes how each page flows and leads a user through the website and the intentional placement of content and imagery. To determine whether your website needs an update, ask yourself these three questions.
Topics: Web Design
It’s January again. Now that the holiday buzz has died down, have you thought about what your content marketing goals are for your business in 2017? Research shows that setting goals increases motivation and achievement. If you haven’t thought about what you're going to do to improve your marketing in the new year, here are 3 suggestions that will help you see better results.
You may have heard that blogging is an important aspect of optimizing your website for search engines (SEO), making it easier for users to find, but can your blog actually help you generate leads for your business? The short answer, of course, is yes. Read on to learn exactly how you can use your blog to attract your ideal customers, engage them with your business, and build opportunities to nurture them into becoming loyal customers.