Des Moines Marketing Blog

Your Website Design Is Never Fully Complete

Posted by Diane Campbell on Dec 6, 2016 7:31:00 AM

If you have a functional website for your business, you’re on the right track! That doesn’t mean the work on your site is done, however. Websites require continuous updating and ongoing attention to remain fresh and easy for users to navigate. Here are some aspects of your site that you should revisit frequently to keep it relevant and accessible for your potential customers. 

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Topics: SEO, Web Design

Does Reputation Management Affect My SEO?

Posted by Jamie Pfeiffer on Dec 1, 2016 8:46:00 AM

If you’re a service-oriented business or sell products directly to customers, it’s likely you know (and worry) about your online reviews. From Yelp to Facebook to Google, there are a lot of platforms that offer the public the ability to post reviews about your business. These services can be a problem—or an opportunity. If you develop a winning strategy, you can use your reviews to enhance your online presence. But first, you need to know what’s out there, what the rules are, and what you can do to succeed.

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Topics: Social Media, SEO, Business Marketing

Strengthen Your SEO with These 5 Strategies

Posted by Micah Hartmann on Nov 30, 2016 9:54:00 AM

If you want to strengthen your SEO (search engine optimization) so more people can find you easily online, we have some marketing strategies we’d like to share with you. Begin implementing them to start seeing substantial results. Keep in mind that it won’t happen overnight, and it takes work and dedication, but if you follow these tips, your work will pay off.

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Topics: SEO

How to Market Your New Business with Commercial Print Services

Posted by Diane Campbell on Nov 23, 2016 7:42:00 AM
Starting a new business is the best way to become your own boss, and you may be already dreaming of the day when you turn your business into a global empire or sell it for a hefty sum. However, you'll be battling against the odds when you start a new venture. Depending on the industry, you only have a  30% to 50% chance of staying open through your first five years of operation. Starting on your marketing before the business is even operating, or at least as soon as you open, is essential for achieving success and surviving the first few years. Try these tips for raising awareness of your new business as quickly as possible.
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Topics: Commercial Printing

How To Optimize Your Blog In HubSpot

Posted by Kelsey Meyer on Nov 22, 2016 8:59:00 AM

Writing a blog is only half the battle; if you want visitors to find it, you'll need to optimize it for search engines, as well. A blog section can help your website get found on search engines when potential customers needs your expertise or service.  Here's how to get started: 

  • Consider your keywords.
  • Strategically place your keywords.
  • Link internally. 
  • Format your article. 
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Topics: Blogging, HubSpot

What Topics Should Your Marketing eBooks Cover?

Posted by Jamie Pfeiffer on Nov 17, 2016 8:47:00 AM

 Marketing eBooks are standalone pieces of content that people can download from your website, typically as a PDF. This allows a reader to save the book on their computer or tablet, read it at their leisure, and hopefully refer back to it in the future or share it with others. Your business can benefit from eBooks by answering potential customers' questions, improving visitor interaction with your website, and increasing your social media content. The eBook format is great for topics that are a little too broad for a blog post or those that are timeless representations of your brand. These are both important things to keep in mind when you’re trying to figure out what to write about. Ask yourself these questions to help generate eBook topics.

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Topics: Inbound Marketing, Content Creation, Blogging, Business Marketing

Use Variable Data Printing to Its Full Potential!

Posted by Diane Campbell on Nov 16, 2016 7:42:00 AM

There are several ways to use print materials to benefit your company. Variable data printing has become popular because it is a quick way to print a lot of items with a bit of personalization. However, many companies do not use variable data printing to its full potential. Continue reading to see how you can use this widely accessible technology to communicate with your audience on a more personalized level.

 

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Topics: Commercial Printing

5 Easy Ways to Generate More Leads

Posted by Laura Stroup on Nov 15, 2016 9:33:00 AM

When it comes to online marketing, lead generation is often the number one goal. But lead generation can be challenging, especially if you have a new website and have to wait to build up your SEO first. Use these five tips to speed up the process and start generating more leads today! 

 

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Topics: Inbound Marketing

SEO Cheat Sheet: Increase Your Rank by Blogging for SEO

Posted by Jamie Pfeiffer on Nov 14, 2016 9:38:00 AM

Creating a business blog and updating it regularly can help boost traffic on your website, establish yourself as an authority in your industry, and encourage relationships with current and potential customers. But one of the biggest benefits of writing consistent, regular blog entries is that it can exponentially increase your search engine rankings.

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Topics: SEO, Blogging, Des Moines Marketing

Where Do I Start Marketing for My Business?

Posted by Micah Hartmann on Nov 11, 2016 10:11:00 AM

Before you jump in and start working with a marketing agency, try your best to establish some solid answers to the following questions. Don’t rush through them. Think about each one carefully. The more specific and in depth your answers are and the more research you have to back them up, the better the marketing agency you choose to work with will be able to take your business in the right direction and help you reach your long-term goals.

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Topics: Des Moines Marketing, Business Marketing