Des Moines Marketing Blog

Your Breakdown of the Latest Social Media App Updates

Posted by Kelsey Halverson on Sep 29, 2016 10:00:00 AM

Snapchat

Snapchat may soon be your go-to app for move tickets. The photo sharing app may be moving close to a more regular ticket buying experience.  It’s been announced that Fandango is working on software to interface with Snapchat. In the feature if you see a cool trailer for a movie on the platform, you might just be able to click it and buy tickets directly from the app. This isn’t the fist time these companies have teamed up but they are the first talks of a permanent partnership.

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Topics: Social Media

5 Signs You'll Benefit from Marketing eBooks

Posted by Diane Campbell on Sep 28, 2016 10:18:00 AM

If you’re not sure you can really benefit from marketing eBooks, this article is for you. Here are five signs that eBooks could be a helpful addition to your online marketing strategy.

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Topics: Content Creation

How-To Set Up Your Google Business Page

Posted by Kelsey Meyer on Sep 27, 2016 10:30:00 AM

What is a Google business page? 

A Google business page is the location page that comes up when a person searches for your business or service. This page allows your business to show up on Google Maps which will help potential customers find your location, call you, or visit your website for more information.

Why is a Google business page important for my business?

Getting found on Google is one of the leading challenges for small and medium sized businesses and making sure your information is available and up to date is a great start. Here’s how to get started:

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Website Design for Dummies

Posted by Erin Menardi on Sep 23, 2016 10:59:00 AM

Web design doesn’t need to be rocket science.

At Blue Frog, we are constantly creating and updating websites to keep up with current trends. 2016 web design trends have proven to be a year full of bright, full-screen splash images, modernist graphics and icons, and short, concise information. If your personal or company website hasn’t caught up with the times yet, it’s time to realize the massive impact good website design has on not only your brand but also your site’s visibility on the web.

 

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Topics: SEO, Web Design

When Is the Time to Invest In Marketing for Your Business?

Posted by Diane Campbell on Sep 22, 2016 10:32:00 AM

As a business owner, it can be difficult to know when the time is right to take the next step to move your company forward. When to hire outside help for marketing is one of those decisions that business owners often struggle with. To help you decide whether the time has come to bring in professional marketing help for your company, consider your current goals and challenges and how a marketing agency could help you overcome those challenges to reach your goals.

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Topics: Business Marketing

Blue Frog's Print Services

Posted by Kelsey Halverson on Sep 21, 2016 10:31:00 AM
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Topics: Commercial Printing

The Most Important Design Factors for a Successful Website

Posted by Laura Stroup on Sep 20, 2016 10:26:00 AM

Effective web design is crucial for successful online marketing. While it’s easy to get hung up in aesthetic elements like colors, images and fonts, it’s important to look at the bigger picture of web design. A successful website really comes down to user experience. A site that is designed for a positive user experience keeps people engaged and prompts them to contact you, turning your visitors into leads for your business. 

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Topics: Web Design

4 Signs Your SEO Firm Isn’t Doing Its Job

Posted by Diane Campbell on Sep 19, 2016 11:00:00 AM


Search engine optimization (SEO) is a set of practices that helps search engines recognize a website and its contents and provide links to the site in relevant search results. These practices have evolved over time as search engines have become increasingly complex in how they assess the relative value and relevance of content on the web. Practices that used to be effective can now be useless or even counterproductive, resulting in ranking penalties from search engines. Consequently, when you hire an individual or agency to “do SEO” for you, the value you get depends heavily on how well they are keeping up with the latest algorithm updates and SEO research as well as their commitment to adding real value to your site.

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Topics: SEO

Instagram Reveals How It's Taking Your Selfie Game To The Next Level

Posted by Kelsey Halverson on Sep 16, 2016 11:06:00 AM

Instagram is stepping up their game with new filters, GIF features, increased vivid photo capabilities, and a Boomerang feature!

iPhone and Instagram team up 

Instagram is redesigning it’s upcoming IOS app to take advantage of iPhone 7 camera capabilities and will ad new filters and GIF features, according to reports. If you’ve been living under a rock and were not aware, Apple recently launched iPhone 7 and iPhone 7 Plus models with major upgrades to the camera. Both phones have 12-megapixel rear camera with optical image stabilization. Additionally, the iPhone 7 Plus has a twin-lens setup that offers 2 x optical zoom and up to 10x digital zoom for photos. Basically now you can take your selfie game to another level. 

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Topics: Social Media

What Should I Look For in a Web Designer?

Posted by Diane Campbell on Sep 15, 2016 11:15:00 AM

For most people outside the profession, web design is a mysterious process, accomplished through arcane practices. As such, it can be difficult for many business owners to know how to assess whether a web designer is any good until after they get into a project with them—when it’s too late to avoid the immense headaches that a poor designer can cause. To help you make a choice you’ll be happy with, here are

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