When ordering print materials, it’s helpful to understand your options as well as the language of the trade. While a print order may look to anyone outside the industry as though it’s written in code, understanding a few key elements will help to demystify it. Some details that you need to include, like the number of pieces to be printed and what text and images will appear on them, are obvious, while others you may not have thought about before. Prior to calling up your local printer to place your first order, make sure to consider these questions:
Do you have trouble keeping people on your website? Do visitors run away as soon as they set eyes on your homepage? If so, it will be nearly impossible for your website to convert visitors into leads—a mandatory step in the online sales process. If your website isn't converting, then why does it even exist? Take a look at the statements below, and if any of them ring true for you, your website may be scaring people away. It's time to address some serious problems and stop torturing yourself and others. When you do, you'll turn that horror show of a website into a powerful lead-generating machine!
Topics: Web Design
If you’re familiar with online marketing, you may have heard of HubSpot before. If you’re not, you’ll have a good idea by the time you reach the end of this article. HubSpot is a very useful tool that helps businesses organize and track their marketing results and implement shrewd, custom-fit marketing strategies. The following four tools are some of HubSpot's key features.
Landing pages are one of the most important inbound marketing elements because it is through landing pages that leads can be collected. But the frequency and number of leads you generate through your landing pages are greatly influenced by various factors that can either help or hinder your efforts.
In this blog post, we’ll cover the six major elements of an effective landing page that marketing agencies focus on to generate more leads.
Topics: Inbound Marketing
When businesses come to us for help, they often tell us they want to boost their search engine optimization to drive more traffic to their website. To do that, you need to make your website visible to more people by optimizing your onsite content. A lot of work goes into optimizing an entire website to effectively attract the right kinds of visitors and to make it user friendly so people stick around once they find you. It certainly won't happen overnight, but there are several things you can do that will make a difference before you know it, potentially giving your SEO a huge boost!
If your business website isn’t generating the volume of leads you’d hoped, paying attention to a few key aspects of your site could help. Start your assessment by asking yourself whether these five areas of your website are as effective as they could be.
Topics: Web Design
Once you have your website up and running and have started to create quality content, your next challenge is to help make that content easy to find. When someone searches the internet for the answer to a question, such as, “what is a print broker,” or types a keyword phrase like “web design Des Moines,” a search engine like Google returns pages of results. Each of the entries on a search engine result page (SERP) has a title followed by a short block of text: a meta description. Ideally, this text will clearly and concisely communicate the substance of the page and how it relates to the search query.
What does a British cooking show have to teach a Des Moines business trying to improve its SEO or a San Francisco startup trying to build its brand identity? Whether you’re a fan of the Great British Baking Show or not, its widespread international appeal is due to some identifiable strategies that can easily be applied to businesses of all types and sizes. These four lessons can get some steam into any business’s marketing strategy and help your brand rise to the top.
What is inbound marketing? Inbound marketing is a popular form of marketing today that works to drive prospects to your website by attracting strangers and converting them into customers and promoters of your brand, rather than directly reaching out to people through advertising, cold calling, or other types of outbound marketing. Inbound marketing works by providing appealing, relevant content for a target audience and making your company easy for consumers to find online.
Topics: Inbound Marketing