Inbound Marketing Blog

The Boss Business Blog Breakdown [Part 2—SEO and Engagement]

Posted by Diane Campbell on Jun 24, 2017 11:38:00 AM

In our last blog post, we examined what you need to do to lay the foundation for a successful business blog. Today, we’ll get more specific and look at how to use that foundational work to make each individual blog post a valuable online asset.

 

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Topics: SEO, Content Creation, Blogging

The Boss Business Blog Breakdown [Part 1—Focus on Your Audience]

Posted by Diane Campbell on Jun 22, 2017 11:00:00 AM

Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw new visitors to your site and new customers to your business, you need to take a more systematic approach. In this 2-part series, we’ll break down the process of creating a blog post that gets your ideal readers’ attention with SEO, engages them with compelling content, and helps you forge lasting relationships with your online audience.

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Topics: SEO, Content Creation, Blogging

Sell the Way Prospects Buy with Inbound Marketing

Posted by Diane Campbell on Jun 14, 2017 11:00:00 AM

What is inbound marketing?

It’s easiest to think of inbound marketing in contrast to “outbound” marketing. In the outbound model, a business sends out messages to a broad audience (such as radio, TV, or print ads) in hopes of reaching customers. Inbound, by contrast, is aimed at helping consumers find the business through their own research. This is accomplished largely through search engine optimization (SEO) practices with support from a consistent stream of online content that the company’s ideal customers value.

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Topics: Inbound Marketing, SEO

Let’s Bust Some More SEO Myths! (Part 2)

Posted by Micah Hartmann on Jun 12, 2017 11:05:00 AM

In Part 1 of this two-part blog series, we talked about three common SEO myths concerning the importance of meta descriptions, keyword optimization, and search engine ranking. Be sure to check it out if you haven't already. Today, we’re going to cover a three more topics, pulled from HubSpot’s 18 SEO Myths You Should Leave Behind in 2017. We want our customers and fellow inbound marketers to stay informed of the best SEO practices moving foward so we can all be as successful as possible. It's time to bust some more SEO myths!

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Topics: SEO

5 Web Design Best Practices for SEO

Posted by Mikayla Wilson on Jun 4, 2017 9:00:00 AM

You’ve just finished designing a beautiful new website, and you’re ready for visitors to start rolling in. However, your site traffic isn’t quite what you expected after your recent launch. Search engine optimization (SEO) can help users discover your website by improving your search rankings. It involves taking specific steps on each of your webpages to make it easy for search engines like Google and Bing to locate and appropriately identify your online content.

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Topics: SEO

Let’s Bust Some SEO Myths! (Part 1)

Posted by Micah Hartmann on May 26, 2017 10:30:00 AM

Search engine optimization best practices tend to change every year, which can be both annoying and a challenge to keep up with. It’s essential that your inbound marketing team is well aware of new trends and keeps up to date with important changes, or your website could quickly become outdated and lose its SEO foothold. Here are several SEO myths taken from HubSpot’s ebook, 18 SEO Myths You Should Leave Behind in 2017, with our spin and expertise added, of course.

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Topics: SEO

What Types of Content Should I Create for My Website?

Posted by Diane Campbell on Apr 23, 2017 11:15:00 AM

The content you include on your website is essential to and should form the foundation of your business’ online marketing strategy. That thought can be overwhelming. Where should you start? Once you have the basic pages of your website in place, such as a home page that clearly states your value proposition and intuitively directs users to next steps that appropriate to their needs, an “about us” type of page that tells the story of your brand, sufficient pages to provide basic information on your products and/or services, and a way for visitors to easily contact you and get more information, then you can begin to branch out with other types of content.

 

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Topics: SEO, Content Creation

How Do I Get People to Read My Business Blog?

Posted by Jamie Pfeiffer on Apr 5, 2017 3:13:00 PM

Blogging for business is a great way to enhance the content on your company website, improve your status as an industry thought leader, and foster continuing relationships with current and potential customers. But once you’ve incorporated a inbound marketing blog into your website, how do you actually get people to read it?  

 

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Topics: SEO, Content Creation, Blogging

Why Doesn't My Business Show Up First On Google Maps?

Posted by Diane Campbell on Apr 2, 2017 10:00:00 AM

Showing up on Google Maps can provide your business a lot of great exposure. It gives your brand prominent placement in local search engine results, can alert users to your presence in the area when they’re using Google Maps itself, and can even offer convenient directions to your location.

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Topics: SEO, Business Marketing

How Voice Search Could Shape the Future of SEO

Posted by Micah Hartmann on Mar 28, 2017 8:55:00 AM

Both the old and the young are using voice search these days. You may be one of them. Whether you’re speaking to your phone (“Hey, Siri” or “Okay, Google”) or your fancy new Amazon Echo, you’ve adapted to the voice search revolution that looks likes it’s here to stay. The technology in many newer cars can even recognize your voice and several of your commands to help you find answers quickly or make calls easily while driving.

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Topics: Inbound Marketing, SEO