Inbound Marketing Blog

The Boss Business Blog Breakdown [Part 2—SEO and Engagement]

Posted by Diane Campbell on Jun 24, 2017 11:38:00 AM

In our last blog post, we examined what you need to do to lay the foundation for a successful business blog. Today, we’ll get more specific and look at how to use that foundational work to make each individual blog post a valuable online asset.


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Topics: SEO, Content Creation, Blogging

The Boss Business Blog Breakdown [Part 1—Focus on Your Audience]

Posted by Diane Campbell on Jun 22, 2017 11:00:00 AM

Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw new visitors to your site and new customers to your business, you need to take a more systematic approach. In this 2-part series, we’ll break down the process of creating a blog post that gets your ideal readers’ attention with SEO, engages them with compelling content, and helps you forge lasting relationships with your online audience.

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Topics: SEO, Content Creation, Blogging

3 Times You Should Hire a Professional Content Writer

Posted by Jamie Pfeiffer on May 1, 2017 11:16:00 AM

If you run a successful business, you know you watch every penny that you spend on hiring third-party help to take care of your company's various needs. Frequently, companies engage professionals like bookkeepers, accountants, and attorneys, who are skilled in specialized areas vital to your business. You may not have considered hiring a professional content creator, but here are three situations in which engaging an outside writer can benefit your business.


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Topics: Content Creation, Blogging, Web Design, Business Marketing

How to Create Viral Social Media Content

Posted by Blue Frog Staff on Apr 29, 2017 11:41:00 AM

What do Dumb Ways to Die, The Dress, and Kony 2012 all have in common? They all went viral. While no one can guarantee a viral social media phenomenon, there are steps you can take to increase your chances of creating the next big thing.

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Topics: Social Media, Content Creation

How Can I Write Compelling Content on a Regular Basis?

Posted by Diane Campbell on Apr 25, 2017 11:23:00 AM

While creating exceptional written content is an essential aspect of search engine optimization (SEO), many people find writing to be stressful and difficult. How many times have you sat in front of your computer, struggling for a topic to write about or something interesting to say? To develop a prominent online presence, you must continuously create compelling content that your audience values. So, how do you overcome the inevitable writers’ block and keep your company’s website full of fresh, interesting, high quality content? Try these tips.

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Topics: Content Creation

What Types of Content Should I Create for My Website?

Posted by Diane Campbell on Apr 23, 2017 11:15:00 AM

The content you include on your website is essential to and should form the foundation of your business’ online marketing strategy. That thought can be overwhelming. Where should you start? Once you have the basic pages of your website in place, such as a home page that clearly states your value proposition and intuitively directs users to next steps that appropriate to their needs, an “about us” type of page that tells the story of your brand, sufficient pages to provide basic information on your products and/or services, and a way for visitors to easily contact you and get more information, then you can begin to branch out with other types of content.


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Topics: SEO, Content Creation

Advertise on YouTube with the TrueView Platform!

Posted by Diane Campbell on Apr 20, 2017 3:45:00 PM

Are you using video content to promote your brand? If not, you’re missing out on the opportunity to generate awareness of and interest in what you have to offer. According to Google, nearly half of internet users seek out videos related to a product or service before visiting a physical location. By providing what these users are looking for online, you gain a willing audience for your ads and an effective platform for showcasing the value you offer. Google reports that 53% of smartphone users feel more favorable toward companies that provide instructional video content, and 48% are more likely to buy from those companies.

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Topics: Inbound Marketing, Content Creation, Business Marketing

Inbound Marketing Is a Marathon, Not a Sprint

Posted by Jamie Pfeiffer on Apr 10, 2017 4:13:00 PM

As the weather gets warmer, runners pour out into the streets to participate in 5ks, 10ks, half and full marathons. As I trotted along and clicked off the miles in my first road race of the year, I thought about how inbound marketing is like preparing for a long race.

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Topics: Social Media, Inbound Marketing, Content Creation, Business Marketing

How Do I Get People to Read My Business Blog?

Posted by Jamie Pfeiffer on Apr 5, 2017 3:13:00 PM

Blogging for business is a great way to enhance the content on your company website, improve your status as an industry thought leader, and foster continuing relationships with current and potential customers. But once you’ve incorporated a inbound marketing blog into your website, how do you actually get people to read it?  


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Topics: SEO, Content Creation, Blogging

Why Content Creation Is Your Most Important Online Marketing Strategy

Posted by Jamie Pfeiffer on Mar 23, 2017 8:01:00 AM

Organic traffic—visitors coming to your site by clicking through search engine results (not paid search ads)—is like the holy grail of website traffic. The better you are at search engine optimization (SEO), the more organic traffic you will have. How do you improve your ranking for competitive keywords and increase your organic traffic? Content!


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Topics: SEO, Content Creation, Blogging