Inbound Marketing Blog

How to Use Visual Hierarchy and Scanning Patterns

Posted by Adam Gray on Dec 10, 2017 2:46:00 PM

Understanding visual hierarchy is a crucial part of web design. When designing for the web, you want users to be able to quickly and easily navigate your site. By correctly organizing the elements of your website, you can lead users through the site with visual cues. Careful application and balance of fonts, colors, size, and white space can make your website intuitive and easy to use.

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Topics: Web Design

Why You Should Design With Google Fonts

Posted by Adam Gray on Dec 7, 2017 3:01:00 PM

When designing for the web, web designers and developers had been restricted to a few web safe fonts. Now they are able to choose from a much larger selection of web safe fonts thanks to Google Fonts. They boast over 800 font families to choose from and provide many tools to help narrow down and find that perfect font. The extensive selection isn’t the only thing that make them a designer’s best friend. If you still need convincing, here are some of the top reasons you should utilize Google Fonts.

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Topics: Web Design

The Benefits of Responsive Design

Posted by Adam Gray on Nov 29, 2017 3:43:00 PM

More than 3.75 billion people across the globe access the internet every day. According to StatCounter, just 53% of internet traffic in the United States comes from desktop users, leaving web designers with the challenge of creating responsive designs that adapt to each screen size. Without responsive design, your site may be difficult to access from mobile devices, which can cause users to ignore your site and move on to the next result.

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Topics: Web Design

Six Qualities of an Effective Navigation Menu

Posted by Elle Scott on Nov 25, 2017 3:07:00 PM

Navigating a website with ease is a key element of a great user experience. To attract and retain business through your website, it’s essential to provide users with a clear path to your most important and relevant items. Using the navigation menu strategically will improve user experience on your site and generate better interaction and click-through rates. Today, we will discuss six qualities your navigation menu should have and why they are important for your website strategy.

 

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Topics: Web Design

Secure Your Webpage with HTTPS

Posted by Adam Gray on Nov 6, 2017 1:02:10 PM

HTTPS is a must for every website nowadays, allowing users to browse the web with confidentiality, integrity, and authentication. When users visit a webpage, seeing the iconic padlock in the search bar gives them a sense of security when providing personal details. Chrome and Firefox explicitly mark websites that provide forms on pages without HTTPS as being non-secure; it is an SEO ranking factor; and it has a serious impact on privacy in general.

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Topics: Web Design

Five Tips for Designing a Compelling Website

Posted by Elle Scott on Oct 31, 2017 5:35:45 PM

In today’s marketing climate, consumers often rely on their visual connection to a company’s website to assess its credibility and relevance. Within seconds of scanning your homepage, visitors are deciding how trustworthy and valuable the information is and whether they want to explore your business further.

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Topics: Web Design, website design

Why Your Website Should Be Accessible on Multiple Platforms

Posted by Elle Scott on Oct 12, 2017 9:02:00 AM

We all know it’s true: the increasing use of technology and smartphones was only the tip of the iceberg when it comes to consumers accessing information anywhere at any time. According to Smart Insights, Americans spend approximately 71% of their online time using their mobile devices. (That means chances are you are reading this post through your mobile device right now!)

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Topics: Web Design

5 Web Design Trends in 2017 and Beyond

Posted by Adam Gray on Sep 26, 2017 12:49:49 PM

Is your website looking a little outdated? It might be time to check out some of the latest web design trends that have been on the rise in 2017. From graphic styles to emerging technologies, web design is an ever-changing field. Check out these five trends of 2017 that Blue Frog has seen in graphic and web design!

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Topics: Web Design

5 Questions to Ask Before Hiring a Web Developer

Posted by Dustin Miller on Jul 30, 2017 11:01:00 AM

If you need a website built for your business or your old site redesigned to keep up with the changing online world, the first thing you need to do is find a skilled, reliable developer. To help you weed out the hacks and find someone who can help your business succeed, ask these five questions.

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Topics: Web Design, Web Development

How to Remove Bad Links & Add Good Ones to Your Website

Posted by Diane Campbell on Jul 27, 2017 4:00:00 PM

When building, redesigning, or adding content to your website, it’s critical to understand some basic search engine optimization (SEO) best practices to give your potential customers the best possible chance of finding your business online. A great place to start is by reading Google’s Webmaster Guidelines, which discuss much of what you need to know to help your site rank well in the results pages and avoid penalties that could damage your position.

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Topics: SEO, Web Design