Video has become an integral part of inbound marketing strategy. Why? Because video stands out, and if a picture is worth a thousand words, then a video is worth a million.
Attention spans are dwindling, and research shows that marketers have only eight seconds to capture a user’s attention. The easiest way to grab someone’s attention is to create content that is easily-digestible and engaging. From vlogs to testimonials and tutorials, video has proven to be successful. So, finding ways to incorporate video into your marketing strategy is more important now than it ever has been before.