Inbound Marketing Blog

Why Should I Incorporate Video into My Inbound Marketing Strategy?

Posted by Mikayla Wilson on Aug 15, 2017 11:01:00 AM

Video has become an integral part of inbound marketing strategy. Why? Because video stands out, and if a picture is worth a thousand words, then a video is worth a million.

Attention spans are dwindling, and research shows that marketers have only eight seconds to capture a user’s attention. The easiest way to grab someone’s attention is to create content that is easily-digestible and engaging. From vlogs to testimonials and tutorials, video has proven to be successful. So, finding ways to incorporate video into your marketing strategy is more important now than it ever has been before.

Read More

Topics: Inbound Marketing, Video Marketing

4 Tips for Marketing to the Next Generation of Consumers: Gen Z

Posted by Mikayla Wilson on Jul 5, 2017 2:17:00 PM

There’s a lot of talk in the marketing world about engaging Millennials. However, there’s a new generation in town that needs some marketing TLC: Generation Z.

Generation Z is the next wave of consumers born after 1990. While some might lump Gen Z-ers together with Millennials, they are uniquely different from their older brothers and sisters. Gen Z-ers are the true digital natives having never known life without the internet or smart technology. While Millennials forged the way for Facebook, Netflix, and mobile-friendly content, Gen Z-ers see these tech milestones as norms.

So, what does all of this mean for your inbound marketing efforts? Here are four tactics to consider for Gen Z-ers.
Read More

Topics: Inbound Marketing, Video Marketing