Inbound Marketing Blog

How to Start Practicing Inbound Marketing Techniques Today

Posted by Mikayla Wilson on Nov 20, 2017 11:33:00 AM

What is inbound marketing?

Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to you with compelling content and a search engine optimization (SEO) strategy through channels like your blog, Google, and social media.

 

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Topics: Inbound Marketing, SEO, Content Creation

How to Optimize Your Content for Featured Snippets

Posted by Mikayla Wilson on Nov 17, 2017 12:32:31 PM

 

We’ve all seen these little answer boxes at the top of Google’s search result pages (SERPs), and wondered how to get your content featured in them. While there’s no magic formula to get your site into these featured snippets, you can optimize content to increase your likelihood of ranking in position 0.

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Topics: SEO

Composing the Perfect Title

Posted by Sarah Eggers on Oct 23, 2017 1:13:00 PM

Many businesses work hard to produce great content, but titles are often created in a rush or quickly slapped onto an article before or after the piece is written. It's important to realize how important a title truly is. If it's too dull or generic, how do you expect to attract the kinds of readers you want and deserve?

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Topics: SEO, Content Creation

What Is a CMS and How Can It Help Develop Your Online Presence?

Posted by Elle Scott on Oct 19, 2017 4:36:00 PM

Establishing your online presence is essential in today’s marketing environment. While it can be a daunting task, good content management is the key to attracting customers and telling your brand’s story. To maximize your content and create a successful website and blog, a content management system (CMS) can be extremely helpful in the development process. Today we will look at what a CMS is, the benefits of using one, and a few resources to get you started.

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Topics: SEO

Develop a Link Architecture to Enhance Your SEO Efforts

Posted by Mikayla Wilson on Sep 20, 2017 2:00:00 PM

Search engine optimization (SEO) isn’t just about developing content and keyword stuffing anymore. It’s about developing connections, and search engines like Google have updated their algorithms to favor topic clusters.

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Topics: SEO

Why Is Blogging Important for Your Business?

Posted by Diane Campbell on Sep 13, 2017 4:03:00 PM

Blogging is a vital part of any inbound marketing strategy because it offers multiple advantages for a business. Blogging provides opportunities to demonstrate thought leadership and authority within your industry, improve your site’s chances of showing up in your potential customers’ search engine results, build relationships with site visitors, and convert those visitors into leads for your business. Blog articles are also great for sharing on social media, allowing your current followers to share your expertise and insight with a wider audience.

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Topics: Inbound Marketing, SEO, Blogging

A Brief History of SEO

Posted by Mikayla Wilson on Sep 5, 2017 11:33:48 AM

What Is SEO?

SEO stands for search engine optimization. Rand Fishkin, founder and former CEO of Moz, defines the term as “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.” 

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Topics: SEO

How Should I Manage My Company's Blogging Tasks?

Posted by Diane Campbell on Sep 3, 2017 3:00:00 PM

Blogging is an integral part of a successful inbound marketing strategy. It provides an effective platform for enticing new visitors to your website, demonstrating your thought leadership and authority in your industry, and generating leads for your business. To perform at its best, your blog should showcase the breadth and depth of your organization’s capabilities and expertise, connecting with visitors at all stages of the buyer’s journey and giving them information they need to move forward in their decision making process.

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Topics: Inbound Marketing, SEO, Blogging

SEO Basics: The Truth About Keywords Today

Posted by Micah Hartmann on Aug 25, 2017 11:56:00 AM

In my last article, SEO Basics: How Long Should My Blog Articles Be?, I discussed how longer articles are often showing up closer to the top in search results and getting more engagement. I also talked about how quality content always comes first, and you need to write for your audience and give them what they’re looking for to resonate with as many of your target readers as possible.

Today’s article goes hand in hand with this philosophy. We’ll discuss the relevance of keywords and how our keyword strategy needs to be different today than it has been in the past. As search engines continue to better understand how a user thinks and searches for answers, writers and content marketers need to alter the way they create new content so it can perform as powerfully as possible and work toward reaching long-term goals.

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Topics: SEO, Content Creation, Blogging

Does Your Business Blog Need a Professional Touch?

Posted by Diane Campbell on Aug 24, 2017 8:06:00 AM

If you want to draw potential customers to your website with inbound marketing, your blog is an important part of building an effective strategy. Your blog is a place where you can continually add relevant, up-to-date content while keeping your website’s navigation clean and easy to use—both of which will help your site gain visibility in search engine results. More important that the existence of your blog, however, is what it contains. If you want to engage your potential customers and inspire them to become actual customers and promoters of your brand, then you’ll have to be sure you’re providing quality content that they want to read.

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Topics: Inbound Marketing, SEO, Content Creation, lead generation