These days, more and more people are taking a break from social media. Whether it’s because of frustration with content, concern about spending too much time online, or a variety of other health and social reasons, many users are reducing the time they spend on Facebook, Twitter, and other platforms. If your business communicates with customers and potential customers using social media, you may worry about this trend. How do you adjust your social media marketing strategy to overcome this shift?
Pressure cookers and crock pots have been around for years, but recently the countertop appliances have become unexpectedly trendy. One of the most popular new machines is the Instant Pot, designed by a team of Ottawa, Canada-based engineers in 2008. Despite not engaging in any TV or print advertising, the small company has enjoyed startling success by using viral internet marketing channels like bloggers, social media, and word of mouth—recruiting “brand ambassadors” to enhance its goodwill and its sales. The product’s success is a lesson in modern marketing strategy.
It’s January again. Now that the holiday buzz has died down, have you thought about what your content marketing goals are for your business in 2017? Research shows that setting goals increases motivation and achievement. If you haven’t thought about what you're going to do to improve your marketing in the new year, here are 3 suggestions that will help you see better results.
If you’ve decided to start blogging for business development, congratulations! Writing a business blog is a great way to generate a lot of new, fresh content for your website, which helps your SEO. And although business blogging isn’t rocket science, there are definitely some mistakes that will undermine your blogging efforts. Avoiding these common pitfalls can help your blog be more useful to your business, generate more leads, and appeal best to your audience.
What does a British cooking show have to teach a Des Moines business trying to improve its SEO or a San Francisco startup trying to build its brand identity? Whether you’re a fan of the Great British Baking Show or not, its widespread international appeal is due to some identifiable strategies that can easily be applied to businesses of all types and sizes. These four lessons can get some steam into any business’s marketing strategy and help your brand rise to the top.
Most businesses don’t like to spend a lot of time thinking about updating their marketing strategy. But keeping up with marketing trends and strategies can help make sure your products and services resonate with your target audiences rather than annoying or frustrating them. Here are five things that you need to stop doing, along with suggestions for what to do instead.
If you haven’t yet heard about Pokémon Go from your kids, friends, or neighbors, chances are you will very soon. This free, downloadable application for your mobile phone is an interactive game that encourages users to explore their communities on foot, “catching” cute little animated creatures who appear virtually on your screen along with the actual real-life landmarks.
Effective social media content doesn’t just convey information about your business, product, or service. Ideally, it helps you engage with your audience (and your target customers) so that they feel like they know and identify with your brand’s personality. Creating this kind of content starts with establishing what your brand’s “voice” will sound like.
Consumers buy things from people (and brands) they feel they know, like, and trust, and a lot of their decision making is based on emotion. So, how do you make potential customers feel they know, like, and trust your business, your brand, and your products? One way is to develop your brand story and develop creative content to engage your audiences. Developing a brand strategy that incorporates a lifestyle, values, and a storyline into your marketing content can help you create a loyal community of customers who not only buy your products but also act as brand ambassadors. Here are a few examples of companies that use creative content to develop their brands as ways of life, not just commodities.
From coffee shop punch cards to hotel rewards, loyalty programs are incredibly popular. Some of the most effective of these programs are those that set up customer activities that are essentially games: McDonald’s Monopoly promotion and the “collect and win” soda bottle cap promotions are some of the best known.