Inbound Marketing Blog

Google Search Ads vs. Google Display Ads

Posted by Laura Stroup on Mar 27, 2017 8:42:00 AM

Advertising on Google can be a great way to build brand awareness and drive traffic to your website. But it’s easy to waste a lot of money on the advertising platform unless you do it right! The first step in setting yourself up for success with Google AdWords is utilizing the right campaign type. In this article, we will look at Google Search Ads versus Google Display Ads, as well as another campaign type called Search Network with Display Select, so you can choose the right type of campaign for your business.

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Topics: PPC