One of the great things about inbound marketing is that it can turn your website into a lead-generating machine, working to attract visitors, engage them with your business, and nurture them into becoming leads and, ultimately, customers. Getting there takes careful planning, however. In order to successfully implement an inbound marketing strategy that can help your business achieve sustained growth, you need to provide information and resources that answer your visitors’ essential questions about your products and/or services and how you can help them.
Lead nurturing is an important part of inbound marketing and of sales in general. Leads generated through inbound marketing efforts are usually not ready to make a purchase immediately. This is why it's important to have a strong lead-nurturing strategy in place so that you can guide your leads down the sales funnel and pursuade them to ultimately make a purchase.