Inbound Marketing Blog

Trends and Predictions for Inbound Marketing in 2018

Posted by Laura Stroup on Dec 4, 2017 4:37:04 PM

Over the past year, there have been lots of emerging technologies and trends in digital marketing. The overriding theme in these trends continues to be creating a more streamlined, personalized and overall better experience for customers online. Inbound marketers especially must understand and be able to apply these trends to see continued success. 

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Topics: Inbound Marketing

How to Start Practicing Inbound Marketing Techniques Today

Posted by Mikayla Wilson on Nov 20, 2017 11:33:00 AM

What is inbound marketing?

Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to you with compelling content and a search engine optimization (SEO) strategy through channels like your blog, Google, and social media.

 

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Topics: Inbound Marketing, SEO, Content Creation

A Day in the Life of an Inbound Marketing Strategist

Posted by Lindsey Wanninger on Nov 14, 2017 1:05:34 PM

 A single day can’t truly capture all that an inbound marketing strategist does because each day is completely different from the last. Let’s just say coffee and lists are our best friends.

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Topics: Inbound Marketing, Des Moines Marketing, Business Marketing

My Key Takeaways from HubSpot's INBOUND17

Posted by Mikayla Wilson on Oct 18, 2017 11:04:00 AM

I’m happy to say that INBOUND17 did not disappoint! HubSpot’s annual conference is a firehose of valuable information, and I was a sponge soaking up current best practices and helpful marketing tips and tricks. So, without further ado, here are my key takeaways from this year’s successful event.

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Topics: Inbound Marketing, HubSpot

Why Is Blogging Important for Your Business?

Posted by Diane Campbell on Sep 13, 2017 4:03:00 PM

Blogging is a vital part of any inbound marketing strategy because it offers multiple advantages for a business. Blogging provides opportunities to demonstrate thought leadership and authority within your industry, improve your site’s chances of showing up in your potential customers’ search engine results, build relationships with site visitors, and convert those visitors into leads for your business. Blog articles are also great for sharing on social media, allowing your current followers to share your expertise and insight with a wider audience.

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Topics: Inbound Marketing, SEO, Blogging

Digital Marketing for Your Business: 21 Questions to Ask Yourself

Posted by Kelsey Meyer on Sep 11, 2017 5:43:19 PM

The most fascinating thing about marketing is how closely tied it is to your overall business strategy. A company can be in business for years before they really begin to identify or understand how they attract business. Often, in the beginning years, a business will take any work that comes its way without refining who it is they want to work with. Through a well thought out marketing strategy, you can identify who you want to work with and attract that specific type of client to you.

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Topics: Inbound Marketing

How Should I Manage My Company's Blogging Tasks?

Posted by Diane Campbell on Sep 3, 2017 3:00:00 PM

Blogging is an integral part of a successful inbound marketing strategy. It provides an effective platform for enticing new visitors to your website, demonstrating your thought leadership and authority in your industry, and generating leads for your business. To perform at its best, your blog should showcase the breadth and depth of your organization’s capabilities and expertise, connecting with visitors at all stages of the buyer’s journey and giving them information they need to move forward in their decision making process.

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Topics: Inbound Marketing, SEO, Blogging

How Should I Shape Content for the Buyer's Journey?

Posted by Laura Stroup on Aug 31, 2017 12:03:00 PM

Inbound marketing has becoming an incredibly popular way to market to today’s consumer. These days, thanks to the internet, the consumer has all the power, and they’re able to do their own research and choose a service or product that they feel suits them best. So, when marketing your business online, you need to cater to consumers’ needs and reach them with the right content at the right time. 

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Topics: Inbound Marketing

Don’t Know What to Write About? How to Get Blog Topic Inspiration

Posted by Mikayla Wilson on Aug 28, 2017 1:27:01 PM

Every once in a while, I find myself staring at a blank Word document. The pulsing cursor and untouched keyboard taunt me as I realize I’ve fallen victim to writer’s block again. I ask myself, "Why I can’t think of something, anything, to write? Am I all out of blog ideas?"

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Topics: Inbound Marketing, Content Creation, Blogging

Does Your Business Blog Need a Professional Touch?

Posted by Diane Campbell on Aug 24, 2017 8:06:00 AM

If you want to draw potential customers to your website with inbound marketing, your blog is an important part of building an effective strategy. Your blog is a place where you can continually add relevant, up-to-date content while keeping your website’s navigation clean and easy to use—both of which will help your site gain visibility in search engine results. More important that the existence of your blog, however, is what it contains. If you want to engage your potential customers and inspire them to become actual customers and promoters of your brand, then you’ll have to be sure you’re providing quality content that they want to read.

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Topics: Inbound Marketing, SEO, Content Creation, lead generation