Inbound Marketing Blog

4 Ways to Use the Sources Report in HubSpot

Posted by Laura Stroup on Jul 19, 2017 11:48:00 AM

The sources report in HubSpot is one of the most valuable tools for monitoring where your website traffic and leads are coming from and what proportion of your traffic and leads are coming from each source.

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Topics: Inbound Marketing, HubSpot

How To Optimize Your Blog In HubSpot

Posted by Kelsey Meyer on Nov 22, 2016 8:59:00 AM

Writing a blog is only half the battle; if you want visitors to find it, you'll need to optimize it for search engines, as well. A blog section can help your website get found on search engines when potential customers needs your expertise or service.  Here's how to get started: 

  • Consider your keywords.
  • Strategically place your keywords.
  • Link internally. 
  • Format your article. 
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Topics: Blogging, HubSpot

What Can HubSpot Do for My Business?

Posted by Micah Hartmann on Oct 19, 2016 10:47:00 AM

If you’re familiar with online marketing, you may have heard of HubSpot before. If you’re not, you’ll have a good idea by the time you reach the end of this article. HubSpot is a very useful tool that helps businesses organize and track their marketing results and implement shrewd, custom-fit marketing strategies. The following four tools are some of HubSpot's key features.

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Topics: HubSpot

4 Marketing Lessons from the Great British Baking Show

Posted by Jamie Pfeiffer on Oct 7, 2016 11:20:00 AM

What does a British cooking show have to teach a Des Moines business trying to improve its SEO or a San Francisco startup trying to build its brand identity? Whether you’re a fan of the Great British Baking Show or not, its widespread international appeal is due to some identifiable strategies that can easily be applied to businesses of all types and sizes. These four lessons can get some steam into any business’s marketing strategy and help your brand rise to the top.


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Topics: Social Media, Inbound Marketing, SEO, Content Creation, Sales and Marketing, HubSpot, Business Marketing

3 Reasons Professional HubSpot Services are a Good Investment

Posted by Laura Stroup on Mar 15, 2016 11:00:00 AM

Inbound marketing with HubSpot is one of the most effective ways to market today. HubSpot is a powerful tool when it comes to marketing your business, and if you’re not using it to its full potential, you are missing out on incredible results!

If you are already using HubSpot for your business, your marketing is already off to a great start. But are you making the most of this substantial investment? To receive the full value that HubSpot offers, you must be taking advantage of all of the tools HubSpot provides and dedicating the time necessary to see results.


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Topics: HubSpot

What is HubSpot?

Posted by Micah Hartmann on May 16, 2014 4:00:00 PM
You may have heard of the word before or seen its logo somewhere online, or maybe you have no idea what I’m talking about when I mention HubSpot. Whatever the case, read on to be informed and educated about the world’s #1 marketing platform. It might be just the thing your business needs right now.
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Topics: Inbound Marketing, SEO, HubSpot

Why are landing pages important?

Posted by Blue Frog Staff on Apr 16, 2014 12:01:00 PM

You need to find a path for your marketing to follow. We are often asked…What is the ROI of social media? We tell people that the most important thing you need to do is to create a sales funnel. People need a path to follow in order to purchase. Typically, your sales funnel will lead potential customers to your website. If you’re using a tv, radio, print or even social media you need to focus the efforts to your website. It’s funny how people get caught up on their fan count. You should be caught up on your website traffic and sales. Landing pages are a great way to bridge the gap from your social media to your website. You can use Facebook ads to direct people from your fan page to your landing page.

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Topics: Inbound Marketing, HubSpot

What do Inbound Marketing and a baby have in common?

Posted by Matt Fischer on Aug 22, 2013 8:00:00 AM

Baby, inbound marketing- what can they possibly have in common you ask? Believe it or not they actually have quite a few similarities. If you have not heard of inbound marketing, I encourage you to take a look at our website, to familiarize yourself with this fast growing marketing approach. For those of you already aware of inbound marketing, let's begin with the comparison.

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Topics: Inbound Marketing, HubSpot

Why Blue Frog Uses Inbound Marketing

Posted by Tyler Scott on Aug 15, 2013 8:59:00 AM

If you have been to our website, seen our messages on one of our social media platforms, or you have spoken to someone from the Blue Frog Marketing Team, you have seen that we preach how great the HubSpot Inbound Marketing Software is. Inbound marketing has been a growing trend over the past few years, but now inbound marketing is the HOTTEST marketing trend for businesses. Because it is a newer marketing philosophy, you may not exactly understand what the HubSpot software does for us and our customers. Continue reading to see how inbound marketing drives sales and why else we use it.

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Topics: Inbound Marketing, HubSpot

Wall Street LOVES Social Media Marketing

Posted by John Campbell on Aug 6, 2013 8:30:00 AM

If you follow the market you are probably aware that most marketing and advertising stocks are flying high recently. While the general public has embraced social media for years, Wall Street is now falling in love with marketing automation software and Social Media for business. While Google has been the king of digital advertising, Facebook just exceeded all Wall Street expectations showing they too are now a viable alternative in online advertising and maybe more importantly, they've shown they know how to make ads effective on mobile platforms.  

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Topics: Social Media, HubSpot