Email marketing has evolved a great deal over the past few years. Some marketers are striving to create fancy, over-the-top emails, but is it really worth it? What resonates best with readers? Sometimes a plain-text, well written email can perform just as well as, or even better than, a design-heavy email with lots of bells and whistles.
Email automation is the ability to prepare an email before it’s needed. Using inbound marketing strategies, you can estimate when your target audience may need certain information. With this estimation, you can plan an email or an email series to get to them when they need it rather than when you have the time to respond after they request it. There are numerous ways to set up, or trigger, an automation such as this, so let’s take a look at a few:
Topics: Email Marketing
“Nothing is so common as the desire to be remarkable.”― William Shakespeare
As a business owner, you started your small business to provide an amazing product or service. At first this is fairly straightforward with a few customers but as your business grows you start to realize that 24 hours in the day isn’t enough. As you strategically add people to your team your role changes. Instead of delivering the service you’re managing your team, sales, marketing and accounting. You end up with so much on your plate, and you lose touch of that original goal of providing an amazing product or service.
Are you the type to sign your name, full name, logos, websites?
In the business world, you are probably sending hundreds or even thousands of emails per day. All of these emails have a chunk of text in common. All the emails that you send contain your email signature together with your contact information. Having an email signature is an important part of the emails that you send because it will provide people with more information about you and your company including other contact information. We have seen many of these email signature styles that are found in the emails that we receive from time to time, some are even funny. By using the right email signature, you can help your company make an impression on the people that will receive your email. There are email signatures that seem to have tons of links and pictures that are attached to it. For a good email signature, you must keep it short and simple. There are even some guidelines that will help you make it among the effective and interesting best email signatures.
Topics: Email Marketing
Email Marketing Best Practices
It is no secret that the internet has transformed modern communication. Terms like; Instant messages, private message, post, like, share, tweet, bump have become entrenched in the marketers' venacular over the past several years. However, email is still the most powerful tool to communicate with customers and prospects.