Inbound Marketing Blog

Why Your Web Developer Needs to Test Your Website on Various Browsers

Posted by Nick Hinzmann on Jul 13, 2017 11:37:11 AM

Quality control and testing is an imperative part of the web development process. An important phase of testing is responsive testing, or mobile testing. This ensures that a website is responsive and functions properly across various devices, such as desktop computers, laptops, tablets, and smartphones. Another important phase, which may be less obvious to the average user, is cross-browser testing.

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Topics: Web Development

5 Ways to Generate Leads on Your Website

Posted by Diane Campbell on Jul 11, 2017 6:35:11 PM

So, you have a beautifully designed website that’s attracting new visitors and increasing awareness of your brand. Congratulations! You’ve laid an important foundation for growing your business. Now you can take it a step further, and turn your website into a lead-generating machine.

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Topics: Inbound Marketing, lead generation

Optimize Photos and Images on Your Website the Right Way

Posted by Micah Hartmann on Jul 8, 2017 8:32:00 AM

In a study Raven Tools conducted from February 2013 to June 2015, 78% of on-page SEO problems they found were image related. During this time, Raven’s site auditor crawled more than 200 million web pages, finding that image-related problems were much more numerous than other common issues, including those involving meta descriptions, links, and online visibility.

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Topics: Inbound Marketing, SEO

How to Create Online Content That More People Read

Posted by Diane Campbell on Jul 7, 2017 10:00:00 AM

An effective inbound marketing plan relies on compelling content that attracts and engages your audience. How do you make your content compelling? First, you must understand who makes up your audience. What’s compelling to one reader can be completely irrelevant and boring to another. Once you understand who is in your audience, you can begin to think about what interests them and, more specifically, what issues or topics may cause them to seek out a business like yours. When you understand your audience’s needs, problems, questions, and interests, then you have the tools you need to build articles they will want to read.

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Topics: Inbound Marketing, Content Creation, Blogging

4 Tips for Marketing to the Next Generation of Consumers: Gen Z

Posted by Mikayla Wilson on Jul 5, 2017 2:17:00 PM

There’s a lot of talk in the marketing world about engaging Millennials. However, there’s a new generation in town that needs some marketing TLC: Generation Z.

Generation Z is the next wave of consumers born after 1990. While some might lump Gen Z-ers together with Millennials, they are uniquely different from their older brothers and sisters. Gen Z-ers are the true digital natives having never known life without the internet or smart technology. While Millennials forged the way for Facebook, Netflix, and mobile-friendly content, Gen Z-ers see these tech milestones as norms.

So, what does all of this mean for your inbound marketing efforts? Here are four tactics to consider for Gen Z-ers.
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Topics: Inbound Marketing, Video Marketing

Web Development vs. Web Design—How Are They Different?

Posted by David Campbell on Jul 3, 2017 12:06:00 PM

Many people do not really understand the differences between web development and web design. Web development involves building the framework that tells a website how to function and how it should look to the user. Code is written and created that determines what users will see on the front end. Web design focuses on the UI/UX (user interaction/user experience) of a website—what the user actually sees and how they interact with and move around your website. 

Web developers are sort of like scientists who build, create, and experiment with the building blocks of the website, while web designers are the artists who figure out where things should go and how they should look to captivate users.

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Topics: Web Design, Web Development

Messaging Apps and Chatbots Are on the Rise

Posted by Dustin Miller on Jun 30, 2017 12:36:00 PM

The Rise of Messaging Apps

I’m willing to bet that even if you don’t use them yourself, you have probably have heard or seen something concerning the current messaging app craze. Apple iPhones have iMessage and Google has SMS Messenger for Android devices. However, even these two companies are evolving their messaging apps in an effort to keep up with consumer demands. Apple has kept up with the use of stickers and games and will soon offer an option for paying friends who bought you lunch, all within a single app. As for Google, the Android SMS Messenger recently added the option to merge with Facebook’s Messenger app to allow a singular experience for users, so you don't have to go back and forth between different screens to send texts or messages.

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Topics: Web Design, Business Marketing, Web Development

Should You Hire a Marketing Employee or an Inbound Marketing Agency?

Posted by Kelsey Meyer on Jun 29, 2017 11:20:00 AM

“Should I hire an employee to run my business’s marketing?” This question comes up often, and while there are numerous answers, one in particular stands out.

  • You’d be hiring ONE person to perform many different jobs.
  • You’d have to pay a full-time salary and employment benefits.
  • You may have a hard time finding a qualified individual who fits your budget.
  • An employee could leave your organization at any time, leaving your marketing department high and dry.
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Topics: Inbound Marketing

What Are Backlinks & Why Are They Important to Inbound Marketing

Posted by Mikayla Wilson on Jun 28, 2017 4:19:00 PM

Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to your website with an effective SEO strategy and compelling content. While keyword research and content development are a great start to a successful inbound strategy, building quality backlinks has become increasingly more important.

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Topics: Inbound Marketing, SEO

What Exactly Is a Web Developer

Posted by Nick Hinzmann on Jun 26, 2017 11:03:00 AM

In 2017, it’s impossible to escape the constant rush of people, talking and searching on their cell phones as they wander from one place to another. The World Wide Web—or internet—makes all this possible. It’s estimated that there are at least 4.74 billion pages on the indexed web alone, not including the deep/dark web components. Have you ever wondered who builds these websites, pages, and applications? The short answer is a web developer. Although the overall job of the web developer has changed dramatically over the past few years, this article will explain some of the more important aspects of their responsibilities.

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Topics: Web Design