Inbound Marketing Blog

5 Questions to Ask Before Hiring a Web Developer

Posted by Dustin Miller on Jul 30, 2017 11:01:00 AM

If you need a website built for your business or your old site redesigned to keep up with the changing online world, the first thing you need to do is find a skilled, reliable developer. To help you weed out the hacks and find someone who can help your business succeed, ask these five questions.

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Topics: Web Design, Web Development

Case Study: Hedrick Construction Builds Business with Blue Frog

Posted by Laura Stroup on Jul 29, 2017 9:10:00 AM

Hedrick Construction, based in Huxley, Iowa, specializes in roofing installation and repairs. At the time Hedrick Construction made the decision to partner with Blue Frog, the company sought to build an online presence in order to help more potential customers find the company online, attract more website visitors, and convert visitors into customers. In the four years since partnering with Blue Frog, Hedrick Construction has increased website traffic 19,527% and generated 583 leads.

 

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Topics: Inbound Marketing

How to Remove Bad Links & Add Good Ones to Your Website

Posted by Diane Campbell on Jul 27, 2017 4:00:00 PM

When building, redesigning, or adding content to your website, it’s critical to understand some basic search engine optimization (SEO) best practices to give your potential customers the best possible chance of finding your business online. A great place to start is by reading Google’s Webmaster Guidelines, which discuss much of what you need to know to help your site rank well in the results pages and avoid penalties that could damage your position.

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Topics: SEO, Web Design

How to Augment Your Inbound Marketing Strategy with Smart Content

Posted by Mikayla Wilson on Jul 25, 2017 11:12:00 AM

Have you ever met a stranger and just instantly hit it off? Your conversations flow and you feel like you perfectly understand one another. What if your website could be like that stranger?

Make your website your number one salesperson with smart content.

 

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Topics: Inbound Marketing

What Should I Look For in an Inbound Marketing Agency?

Posted by Mikayla Wilson on Jul 23, 2017 9:15:00 AM

Hiring an inbound marketing agency may seem like a daunting task, especially when your business’ success depends on the ROI of your marketing efforts. That's why it’s important to find an inbound marketing partner who understands your industry and shares your values.

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Topics: Inbound Marketing

Using Influencers to Enhance Your Inbound Marketing Strategy

Posted by Mikayla Wilson on Jul 21, 2017 1:56:00 PM

Movies and popcorn, Bonnie and Clyde, spaghetti and meatballs… While you can have one without the other, these dynamic duos are synergistic. And much like these pairs, the power of combining inbound marketing and influencer marketing is more apparent in today’s digital world than ever before.  

Inbound marketing is based on the development of great content that attracts and builds trust with your audience. Inbound marketing is not interruptive; it's customer focused and meant to add value. With greater trust and added value come increased sales.  

Influencer marketing, while relatively new, has greatly increased in popularity and has become a strong component of inbound marketing strategies.

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Topics: Inbound Marketing

4 Ways to Use the Sources Report in HubSpot

Posted by Laura Stroup on Jul 19, 2017 11:48:00 AM

The sources report in HubSpot is one of the most valuable tools for monitoring where your website traffic and leads are coming from and what proportion of your traffic and leads are coming from each source.

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Topics: Inbound Marketing, HubSpot

Should I Target Multiple Keywords on a Single Web Page?

Posted by Diane Campbell on Jul 19, 2017 8:45:00 AM

How do I get my website to show up in Google results?

Search engine optimization (SEO) is a set of practices designed to help your potential customers find your business in search engine results. Each search engine uses its own algorithm to identify which website pages are most relevant to a user’s search query. By understanding a little bit about how this works, you can increase the chances that your website will show up in the results pages for searches related to your business. One simple step you can take is optimizing your site for important keywords.

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Topics: Inbound Marketing, SEO

Why a Website with Poor UX Is Driving Away Potential Leads

Posted by Dustin Miller on Jul 17, 2017 12:00:00 PM

One of the biggest problems that can plague a website is poor user experience, or "UX," design. Poor UX can range from minimal design issues like complicated menus or poorly mapped content on a page to bigger issues such as potential customers not understanding a website's navigation. Even the smallest of design issues can start to have large repercussions, as you have about 7 seconds to hook potential customers that are viewing your site for the first time.

 

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Topics: Web Design, Web Development

What Should I Know Before Hiring a Web Developer?

Posted by Erin Menardi on Jul 15, 2017 8:44:00 AM

Hiring a web developer is a big decision—putting your number one employee in the hands of a stranger requires some trust. Making sure that your website is professionally designed, developed, and maintained is the best way to ensure that your brand is set up for success. Look for these five qualities when you’re considering a website redesign or are building a new site from scratch.

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