Inbound Marketing Blog

A Brief History of SEO

Posted by Mikayla Wilson on Sep 5, 2017 11:33:48 AM

What Is SEO?

SEO stands for search engine optimization. Rand Fishkin, founder and former CEO of Moz, defines the term as “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.” 

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Topics: SEO

How Should I Manage My Company's Blogging Tasks?

Posted by Diane Campbell on Sep 3, 2017 3:00:00 PM

Blogging is an integral part of a successful inbound marketing strategy. It provides an effective platform for enticing new visitors to your website, demonstrating your thought leadership and authority in your industry, and generating leads for your business. To perform at its best, your blog should showcase the breadth and depth of your organization’s capabilities and expertise, connecting with visitors at all stages of the buyer’s journey and giving them information they need to move forward in their decision making process.

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Topics: Inbound Marketing, SEO, Blogging

How Should I Shape Content for the Buyer's Journey?

Posted by Laura Stroup on Aug 31, 2017 12:03:00 PM

Inbound marketing has becoming an incredibly popular way to market to today’s consumer. These days, thanks to the internet, the consumer has all the power, and they’re able to do their own research and choose a service or product that they feel suits them best. So, when marketing your business online, you need to cater to consumers’ needs and reach them with the right content at the right time. 

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Topics: Inbound Marketing

Don’t Know What to Write About? How to Get Blog Topic Inspiration

Posted by Mikayla Wilson on Aug 28, 2017 1:27:01 PM

Every once in a while, I find myself staring at a blank Word document. The pulsing cursor and untouched keyboard taunt me as I realize I’ve fallen victim to writer’s block again. I ask myself, "Why I can’t think of something, anything, to write? Am I all out of blog ideas?"

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Topics: Inbound Marketing, Content Creation, Blogging

SEO Basics: The Truth About Keywords Today

Posted by Micah Hartmann on Aug 25, 2017 11:56:00 AM

In my last article, SEO Basics: How Long Should My Blog Articles Be?, I discussed how longer articles are often showing up closer to the top in search results and getting more engagement. I also talked about how quality content always comes first, and you need to write for your audience and give them what they’re looking for to resonate with as many of your target readers as possible.

Today’s article goes hand in hand with this philosophy. We’ll discuss the relevance of keywords and how our keyword strategy needs to be different today than it has been in the past. As search engines continue to better understand how a user thinks and searches for answers, writers and content marketers need to alter the way they create new content so it can perform as powerfully as possible and work toward reaching long-term goals.

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Topics: SEO, Content Creation, Blogging

Does Your Business Blog Need a Professional Touch?

Posted by Diane Campbell on Aug 24, 2017 8:06:00 AM

If you want to draw potential customers to your website with inbound marketing, your blog is an important part of building an effective strategy. Your blog is a place where you can continually add relevant, up-to-date content while keeping your website’s navigation clean and easy to use—both of which will help your site gain visibility in search engine results. More important that the existence of your blog, however, is what it contains. If you want to engage your potential customers and inspire them to become actual customers and promoters of your brand, then you’ll have to be sure you’re providing quality content that they want to read.

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Topics: Inbound Marketing, SEO, Content Creation, lead generation

Why Doesn't My Business Show Up in Google Results?

Posted by Diane Campbell on Aug 21, 2017 4:59:40 PM

Getting a website to appear on the first page of Google search results takes time, effort, and an understanding of how Google finds and selects content to deliver to its users. The process of refining your website to become more visible and attractive to search engines like Google is called search engine optimization (SEO). Whether you’ve recently built a new website for your business or your old site just isn’t showing up in the searches that are most relevant to your business, following these five SEO tips can help you to improve your site’s search engine ranking over time.

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Topics: SEO

Understanding the Basics of Inbound Marketing with the Buyer’s Journey

Posted by Mikayla Wilson on Aug 18, 2017 1:01:29 PM

We all know that today’s consumer is well informed. Technology makes it easier than ever for users to research and compare products or services online before purchasing. In fact, 88% of consumers research before they buy, consulting an average of 10.4 sources. With access to product information at their fingertips, there’s never been a better time to be a consumer. However, marketers need to understand the buyer’s journey in order to stay in front of users.

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Topics: Inbound Marketing

Why Should I Incorporate Video into My Inbound Marketing Strategy?

Posted by Mikayla Wilson on Aug 15, 2017 11:01:00 AM

Video has become an integral part of inbound marketing strategy. Why? Because video stands out, and if a picture is worth a thousand words, then a video is worth a million.

Attention spans are dwindling, and research shows that marketers have only eight seconds to capture a user’s attention. The easiest way to grab someone’s attention is to create content that is easily-digestible and engaging. From vlogs to testimonials and tutorials, video has proven to be successful. So, finding ways to incorporate video into your marketing strategy is more important now than it ever has been before.

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Topics: Inbound Marketing, Video Marketing

5 Tips for Becoming a Better Writer

Posted by Diane Campbell on Aug 14, 2017 4:26:47 PM

Inbound marketing relies heavily on creating engaging online content that your audience will value. This content can take a variety of forms, including video, graphics, and audio; however, to reach the widest audience online, much of it must be written. If writing isn’t your strong suit, don’t worry. Following these five basic tips will help you get your ideas into written form that will draw your readers in and communicate your message effectively.

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Topics: Inbound Marketing, Content Creation