We all know it’s true: the increasing use of technology and smartphones was only the tip of the iceberg when it comes to consumers accessing information anywhere at any time. According to Smart Insights, Americans spend approximately 71% of their online time using their mobile devices. (That means chances are you are reading this post through your mobile device right now!)
Content-driven marketing is becoming increasingly popular by the day, but it’s not enough for businesses to simply generate compelling content. You need to develop an overall content strategy and plan of execution to make sure all of your great content doesn’t go to waste.
Topics: Content Creation
HubSpot’s annual INBOUND conference was September 25–28 in Boston this year, and as expected, the conference was filled with valuable information on new technology and best practices. Here are the top three things I learned this year that were valuable for me as an advertising manager and technical HubSpot manager.
Is your website looking a little outdated? It might be time to check out some of the latest web design trends that have been on the rise in 2017. From graphic styles to emerging technologies, web design is an ever-changing field. Check out these five trends of 2017 that Blue Frog has seen in graphic and web design!
Topics: Web Design
In today’s world of technology and easy access to more information than you could ever possibly need, standing out is harder than ever. Creating content that will get the read over other resources covering the same topic can be difficult. Today, we will give you a recipe to help you create great content that will help you get the click.
Topics: Content Creation
Search engine optimization (SEO) isn’t just about developing content and keyword stuffing anymore. It’s about developing connections, and search engines like Google have updated their algorithms to favor topic clusters.
People get TONS of emails every day—newsletters, promotional offers, event invitations, and more. All these emails can be overwhelming, and most people only open the emails that truly speak to them and delete the rest.
Topics: Business Marketing
Blogging is a vital part of any inbound marketing strategy because it offers multiple advantages for a business. Blogging provides opportunities to demonstrate thought leadership and authority within your industry, improve your site’s chances of showing up in your potential customers’ search engine results, build relationships with site visitors, and convert those visitors into leads for your business. Blog articles are also great for sharing on social media, allowing your current followers to share your expertise and insight with a wider audience.
The most fascinating thing about marketing is how closely tied it is to your overall business strategy. A company can be in business for years before they really begin to identify or understand how they attract business. Often, in the beginning years, a business will take any work that comes its way without refining who it is they want to work with. Through a well thought out marketing strategy, you can identify who you want to work with and attract that specific type of client to you.
Topics: Inbound Marketing
Instagram has become an immensely popular social platform over the last few years. In fact, 55% of all 18–29 year olds and 28% of internet users of all ages in the U.S were on Instagram in 2015, according a Pew Research study.