We all know that today’s consumer is well informed. Technology makes it easier than ever for users to research and compare products or services online before purchasing. In fact, 88% of consumers research before they buy, consulting an average of 10.4 sources. With access to product information at their fingertips, there’s never been a better time to be a consumer. However, marketers need to understand the buyer’s journey in order to stay in front of users.
Topics: Inbound Marketing
Video has become an integral part of inbound marketing strategy. Why? Because video stands out, and if a picture is worth a thousand words, then a video is worth a million.
Attention spans are dwindling, and research shows that marketers have only eight seconds to capture a user’s attention. The easiest way to grab someone’s attention is to create content that is easily-digestible and engaging. From vlogs to testimonials and tutorials, video has proven to be successful. So, finding ways to incorporate video into your marketing strategy is more important now than it ever has been before.
Inbound marketing relies heavily on creating engaging online content that your audience will value. This content can take a variety of forms, including video, graphics, and audio; however, to reach the widest audience online, much of it must be written. If writing isn’t your strong suit, don’t worry. Following these five basic tips will help you get your ideas into written form that will draw your readers in and communicate your message effectively.
If you want your website to be more than a virtual pamphlet about your business that’s easily lost in the practically endless pile of online content already out there, you need to provide enough substantial content for search engines to identify your site as one that provides valuable answers to questions users are asking. If your website isn’t showing up in search engine results for queries related to your business, then it’s not going to draw new potential customers who aren’t already aware of your products or services. A blog provides an easy way to regularly add fresh, relevant content to your website that addresses questions your potential customers are asking now.
It seems like Snapchat is becoming more popular every day, but is it an effective way to advertise your business? In this article, we’ll look at two of the biggest issues advertisers are currently facing with Snapchat ads.
Topics: Business Marketing
If you're looking for some inbound marketing training and resources, then you've come to the right place! I'm going to share some of my favorite resources to help you learn inbound marketing best practices, tips, and tricks. Discover what's new and next in marketing, and get certified along the way.
Topics: Inbound Marketing
Artificial intelligence (AI) has come to organic search, and it’s changing the way marketers approach search engine optimization (SEO). Google began rolling out its AI-based search called RankBrain in early 2015. Since then, this new application of machine learning has proven to be an effective way of bringing users the kinds of results they’re looking for. So, how do you optimize your online content for AI? The simplest—and best—answer is essentially the same as it always has been: Give your audience what they’re looking for.
If you’re anything like me, you spend a lot of time creating content. Each blog post or ebook is carefully crafted, and you care about the end result for your readers. So why spend so much time writing and developing content to only publish it once? Content should be a gift that keeps on giving. And unlike re-gifting the t-shirt or coffee maker you got for Christmas, it’s not considered a social faux pas to re-gift—or repurpose—your content.
According to inbound marketing best practices, after determining your target audience or market, you should take it a step further and develop that audience into fictional buyers called your buyer personas. These personas will be the focus for all of the content you produce on your website and on social media. If you can offer clear messages that resonate with these specific individuals, it will help your company attract them to your business, increasing relevant website traffic and ultimately, increasing sales.
The answer to this question is probably more complex than you think (or want to believe). Over the past few years, many bloggers have pushed for 500–800-word (on average) blog articles, thinking that was the sweet spot. They weren’t necessarily wrong, but if we don’t keep learning and evolving with the latest SEO advancements and effective tactics, we’ll quickly lose touch, and our strategies will lose their value.