Inbound Marketing Blog

How and Why to Repurpose Your Content

Posted by Mikayla Wilson on Aug 5, 2017 4:15:00 PM

If you’re anything like me, you spend a lot of time creating content. Each blog post or ebook is carefully crafted, and you care about the end result for your readers. So why spend so much time writing and developing content to only publish it once? Content should be a gift that keeps on giving. And unlike re-gifting the t-shirt or coffee maker you got for Christmas, it’s not considered a social faux pas to re-gift—or repurpose—your content.   

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Topics: Inbound Marketing, Content Creation

How-To Identify Your Target Audience

Posted by Kelsey Meyer on Aug 3, 2017 2:12:00 PM

According to inbound marketing best practices, after determining your target audience or market, you should take it a step further and develop that audience into fictional buyers called your buyer personas.  These personas will be the focus for all of the content you produce on your website and on social media. If you can offer clear messages that resonate with these specific individuals, it will help your company attract them to your business, increasing relevant website traffic and ultimately, increasing sales.

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SEO Basics: How Long Should My Blog Articles Be?

Posted by Micah Hartmann on Aug 1, 2017 3:43:00 PM

The answer to this question is probably more complex than you think (or want to believe). Over the past few years, many bloggers have pushed for 500–800-word (on average) blog articles, thinking that was the sweet spot. They weren’t necessarily wrong, but if we don’t keep learning and evolving with the latest SEO advancements and effective tactics, we’ll quickly lose touch, and our strategies will lose their value.

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Topics: Inbound Marketing, SEO, Content Creation

5 Questions to Ask Before Hiring a Web Developer

Posted by Dustin Miller on Jul 30, 2017 11:01:00 AM

If you need a website built for your business or your old site redesigned to keep up with the changing online world, the first thing you need to do is find a skilled, reliable developer. To help you weed out the hacks and find someone who can help your business succeed, ask these five questions.

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Topics: Web Design, Web Development

Case Study: Hedrick Construction Builds Business with Blue Frog

Posted by Laura Stroup on Jul 29, 2017 9:10:00 AM

Hedrick Construction, based in Huxley, Iowa, specializes in roofing installation and repairs. At the time Hedrick Construction made the decision to partner with Blue Frog, the company sought to build an online presence in order to help more potential customers find the company online, attract more website visitors, and convert visitors into customers. In the four years since partnering with Blue Frog, Hedrick Construction has increased website traffic 19,527% and generated 583 leads.


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Topics: Inbound Marketing

How to Remove Bad Links & Add Good Ones to Your Website

Posted by Diane Campbell on Jul 27, 2017 4:00:00 PM

When building, redesigning, or adding content to your website, it’s critical to understand some basic search engine optimization (SEO) best practices to give your potential customers the best possible chance of finding your business online. A great place to start is by reading Google’s Webmaster Guidelines, which discuss much of what you need to know to help your site rank well in the results pages and avoid penalties that could damage your position.

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Topics: SEO, Web Design

How to Augment Your Inbound Marketing Strategy with Smart Content

Posted by Mikayla Wilson on Jul 25, 2017 11:12:00 AM

Have you ever met a stranger and just instantly hit it off? Your conversations flow and you feel like you perfectly understand one another. What if your website could be like that stranger?

Make your website your number one salesperson with smart content.


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Topics: Inbound Marketing

What Should I Look For in an Inbound Marketing Agency?

Posted by Mikayla Wilson on Jul 23, 2017 9:15:00 AM

Hiring an inbound marketing agency may seem like a daunting task, especially when your business’ success depends on the ROI of your marketing efforts. That's why it’s important to find an inbound marketing partner who understands your industry and shares your values.

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Topics: Inbound Marketing

Using Influencers to Enhance Your Inbound Marketing Strategy

Posted by Mikayla Wilson on Jul 21, 2017 1:56:00 PM

Movies and popcorn, Bonnie and Clyde, spaghetti and meatballs… While you can have one without the other, these dynamic duos are synergistic. And much like these pairs, the power of combining inbound marketing and influencer marketing is more apparent in today’s digital world than ever before.  

Inbound marketing is based on the development of great content that attracts and builds trust with your audience. Inbound marketing is not interruptive; it's customer focused and meant to add value. With greater trust and added value come increased sales.  

Influencer marketing, while relatively new, has greatly increased in popularity and has become a strong component of inbound marketing strategies.

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Topics: Inbound Marketing

4 Ways to Use the Sources Report in HubSpot

Posted by Laura Stroup on Jul 19, 2017 11:48:00 AM

The sources report in HubSpot is one of the most valuable tools for monitoring where your website traffic and leads are coming from and what proportion of your traffic and leads are coming from each source.

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Topics: Inbound Marketing, HubSpot