Blogging is a vital part of any inbound marketing strategy because it offers multiple advantages for a business. Blogging provides opportunities to demonstrate thought leadership and authority within your industry, improve your site’s chances of showing up in your potential customers’ search engine results, build relationships with site visitors, and convert those visitors into leads for your business. Blog articles are also great for sharing on social media, allowing your current followers to share your expertise and insight with a wider audience.
The most fascinating thing about marketing is how closely tied it is to your overall business strategy. A company can be in business for years before they really begin to identify or understand how they attract business. Often, in the beginning years, a business will take any work that comes its way without refining who it is they want to work with. Through a well thought out marketing strategy, you can identify who you want to work with and attract that specific type of client to you.
Topics: Inbound Marketing
Instagram has become an immensely popular social platform over the last few years. In fact, 55% of all 18–29 year olds and 28% of internet users of all ages in the U.S were on Instagram in 2015, according a Pew Research study.
What Is SEO?
SEO stands for search engine optimization. Rand Fishkin, founder and former CEO of Moz, defines the term as “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.”
Blogging is an integral part of a successful inbound marketing strategy. It provides an effective platform for enticing new visitors to your website, demonstrating your thought leadership and authority in your industry, and generating leads for your business. To perform at its best, your blog should showcase the breadth and depth of your organization’s capabilities and expertise, connecting with visitors at all stages of the buyer’s journey and giving them information they need to move forward in their decision making process.
Inbound marketing has becoming an incredibly popular way to market to today’s consumer. These days, thanks to the internet, the consumer has all the power, and they’re able to do their own research and choose a service or product that they feel suits them best. So, when marketing your business online, you need to cater to consumers’ needs and reach them with the right content at the right time.
Topics: Inbound Marketing
Every once in a while, I find myself staring at a blank Word document. The pulsing cursor and untouched keyboard taunt me as I realize I’ve fallen victim to writer’s block again. I ask myself, "Why I can’t think of something, anything, to write? Am I all out of blog ideas?"
In my last article, SEO Basics: How Long Should My Blog Articles Be?, I discussed how longer articles are often showing up closer to the top in search results and getting more engagement. I also talked about how quality content always comes first, and you need to write for your audience and give them what they’re looking for to resonate with as many of your target readers as possible.
Today’s article goes hand in hand with this philosophy. We’ll discuss the relevance of keywords and how our keyword strategy needs to be different today than it has been in the past. As search engines continue to better understand how a user thinks and searches for answers, writers and content marketers need to alter the way they create new content so it can perform as powerfully as possible and work toward reaching long-term goals.
If you want to draw potential customers to your website with inbound marketing, your blog is an important part of building an effective strategy. Your blog is a place where you can continually add relevant, up-to-date content while keeping your website’s navigation clean and easy to use—both of which will help your site gain visibility in search engine results. More important that the existence of your blog, however, is what it contains. If you want to engage your potential customers and inspire them to become actual customers and promoters of your brand, then you’ll have to be sure you’re providing quality content that they want to read.
Getting a website to appear on the first page of Google search results takes time, effort, and an understanding of how Google finds and selects content to deliver to its users. The process of refining your website to become more visible and attractive to search engines like Google is called search engine optimization (SEO). Whether you’ve recently built a new website for your business or your old site just isn’t showing up in the searches that are most relevant to your business, following these five SEO tips can help you to improve your site’s search engine ranking over time.