Inbound Marketing Blog

The Importance of Video Ads on Facebook in 2018

Posted by Laura Stroup on Dec 15, 2017 12:16:00 PM

 

If your business is advertising on Facebook but you haven't started incorporating video ads into your campaigns, now is the perfect time to start! The visual appeal of video plus Facebook’s extensive targeting options make video ads a powerful tool, especially in 2018 as the popularity of video continues to grow.

 

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Topics: Video Marketing

How to Use Visual Hierarchy and Scanning Patterns

Posted by Adam Gray on Dec 10, 2017 2:46:00 PM

Understanding visual hierarchy is a crucial part of web design. When designing for the web, you want users to be able to quickly and easily navigate your site. By correctly organizing the elements of your website, you can lead users through the site with visual cues. Careful application and balance of fonts, colors, size, and white space can make your website intuitive and easy to use.

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Topics: Web Design

Why You Should Design With Google Fonts

Posted by Adam Gray on Dec 7, 2017 3:01:00 PM

When designing for the web, web designers and developers had been restricted to a few web safe fonts. Now they are able to choose from a much larger selection of web safe fonts thanks to Google Fonts. They boast over 800 font families to choose from and provide many tools to help narrow down and find that perfect font. The extensive selection isn’t the only thing that make them a designer’s best friend. If you still need convincing, here are some of the top reasons you should utilize Google Fonts.

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Topics: Web Design

Trends and Predictions for Inbound Marketing in 2018

Posted by Laura Stroup on Dec 4, 2017 4:37:04 PM

Over the past year, there have been lots of emerging technologies and trends in digital marketing. The overriding theme in these trends continues to be creating a more streamlined, personalized and overall better experience for customers online. Inbound marketers especially must understand and be able to apply these trends to see continued success. 

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Topics: Inbound Marketing

The Benefits of Responsive Design

Posted by Adam Gray on Nov 29, 2017 3:43:00 PM

More than 3.75 billion people across the globe access the internet every day. According to StatCounter, just 53% of internet traffic in the United States comes from desktop users, leaving web designers with the challenge of creating responsive designs that adapt to each screen size. Without responsive design, your site may be difficult to access from mobile devices, which can cause users to ignore your site and move on to the next result.

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Topics: Web Design

3 Awesome HubSpot Tools You're Probably Underutilizing

Posted by Lindsey Wanninger on Nov 27, 2017 12:34:00 PM

HubSpot is inbound marketing software that you can use to measure the performance of your marketing efforts. Reports showing useful data about your business can be pulled at any time and are constantly updating to provide you accurate data. The page performance, sources report, and keyword tools are easily accessible in the “reports” section. If you’re new to the software, you’ll likely enjoy monitoring these three pages closely and watching how you can improve the numbers over time.

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Topics: HubSpot

Six Qualities of an Effective Navigation Menu

Posted by Elle Scott on Nov 25, 2017 3:07:00 PM

Navigating a website with ease is a key element of a great user experience. To attract and retain business through your website, it’s essential to provide users with a clear path to your most important and relevant items. Using the navigation menu strategically will improve user experience on your site and generate better interaction and click-through rates. Today, we will discuss six qualities your navigation menu should have and why they are important for your website strategy.

 

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Topics: Web Design

Important Update on How Google Spends Your Ad Budget

Posted by Laura Stroup on Nov 22, 2017 9:00:00 AM

Google AdWords hadn't had a significant update since the beginning of the year—until last month, when AdWords made an important update to how it spends your daily budget. Google stated: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.” 

 

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Topics: PPC

How to Start Practicing Inbound Marketing Techniques Today

Posted by Mikayla Wilson on Nov 20, 2017 11:33:00 AM

What is inbound marketing?

Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to you with compelling content and a search engine optimization (SEO) strategy through channels like your blog, Google, and social media.

 

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Topics: Inbound Marketing, SEO, Content Creation

How to Optimize Your Content for Featured Snippets

Posted by Mikayla Wilson on Nov 17, 2017 12:32:31 PM

 

We’ve all seen these little answer boxes at the top of Google’s search result pages (SERPs), and wondered how to get your content featured in them. While there’s no magic formula to get your site into these featured snippets, you can optimize content to increase your likelihood of ranking in position 0.

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Topics: SEO