Inbound Marketing Blog

Mikayla Wilson

Recent Posts

Develop a Link Architecture to Enhance Your SEO Efforts

Posted by Mikayla Wilson on Sep 20, 2017 2:00:00 PM

Search engine optimization (SEO) isn’t just about developing content and keyword stuffing anymore. It’s about developing connections, and search engines like Google have updated their algorithms to favor topic clusters.

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Topics: SEO

A Brief History of SEO

Posted by Mikayla Wilson on Sep 5, 2017 11:33:48 AM

What Is SEO?

SEO stands for search engine optimization. Rand Fishkin, founder and former CEO of Moz, defines the term as “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.” 

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Topics: SEO

Don’t Know What to Write About? How to Get Blog Topic Inspiration

Posted by Mikayla Wilson on Aug 28, 2017 1:27:01 PM

Every once in a while, I find myself staring at a blank Word document. The pulsing cursor and untouched keyboard taunt me as I realize I’ve fallen victim to writer’s block again. I ask myself, "Why I can’t think of something, anything, to write? Am I all out of blog ideas?"

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Topics: Inbound Marketing, Content Creation, Blogging

Understanding the Basics of Inbound Marketing with the Buyer’s Journey

Posted by Mikayla Wilson on Aug 18, 2017 1:01:29 PM

We all know that today’s consumer is well informed. Technology makes it easier than ever for users to research and compare products or services online before purchasing. In fact, 88% of consumers research before they buy, consulting an average of 10.4 sources. With access to product information at their fingertips, there’s never been a better time to be a consumer. However, marketers need to understand the buyer’s journey in order to stay in front of users.

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Topics: Inbound Marketing

Why Should I Incorporate Video into My Inbound Marketing Strategy?

Posted by Mikayla Wilson on Aug 15, 2017 11:01:00 AM

Video has become an integral part of inbound marketing strategy. Why? Because video stands out, and if a picture is worth a thousand words, then a video is worth a million.

Attention spans are dwindling, and research shows that marketers have only eight seconds to capture a user’s attention. The easiest way to grab someone’s attention is to create content that is easily-digestible and engaging. From vlogs to testimonials and tutorials, video has proven to be successful. So, finding ways to incorporate video into your marketing strategy is more important now than it ever has been before.

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Topics: Inbound Marketing, Video Marketing

Where to Find Free Inbound Marketing Training and Resources

Posted by Mikayla Wilson on Aug 9, 2017 3:29:00 PM

If you're looking for some inbound marketing training and resources, then you've come to the right place! I'm going to share some of my favorite resources to help you learn inbound marketing best practices, tips, and tricks. Discover what's new and next in marketing, and get certified along the way.  

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Topics: Inbound Marketing

How and Why to Repurpose Your Content

Posted by Mikayla Wilson on Aug 5, 2017 4:15:00 PM

If you’re anything like me, you spend a lot of time creating content. Each blog post or ebook is carefully crafted, and you care about the end result for your readers. So why spend so much time writing and developing content to only publish it once? Content should be a gift that keeps on giving. And unlike re-gifting the t-shirt or coffee maker you got for Christmas, it’s not considered a social faux pas to re-gift—or repurpose—your content.   

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Topics: Inbound Marketing, Content Creation

How to Augment Your Inbound Marketing Strategy with Smart Content

Posted by Mikayla Wilson on Jul 25, 2017 11:12:00 AM

Have you ever met a stranger and just instantly hit it off? Your conversations flow and you feel like you perfectly understand one another. What if your website could be like that stranger?

Make your website your number one salesperson with smart content.

 

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Topics: Inbound Marketing

What Should I Look For in an Inbound Marketing Agency?

Posted by Mikayla Wilson on Jul 23, 2017 9:15:00 AM

Hiring an inbound marketing agency may seem like a daunting task, especially when your business’ success depends on the ROI of your marketing efforts. That's why it’s important to find an inbound marketing partner who understands your industry and shares your values.

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Topics: Inbound Marketing

Using Influencers to Enhance Your Inbound Marketing Strategy

Posted by Mikayla Wilson on Jul 21, 2017 1:56:00 PM

Movies and popcorn, Bonnie and Clyde, spaghetti and meatballs… While you can have one without the other, these dynamic duos are synergistic. And much like these pairs, the power of combining inbound marketing and influencer marketing is more apparent in today’s digital world than ever before.  

Inbound marketing is based on the development of great content that attracts and builds trust with your audience. Inbound marketing is not interruptive; it's customer focused and meant to add value. With greater trust and added value come increased sales.  

Influencer marketing, while relatively new, has greatly increased in popularity and has become a strong component of inbound marketing strategies.

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Topics: Inbound Marketing