Inbound Marketing Blog

Laura Stroup

Recent Posts

Start Running Facebook Lead Ads Within HubSpot

Posted by Laura Stroup on Oct 17, 2017 1:29:02 PM

If you’re a HubSpot user, you may have noticed that under the content tab in your dashboard, there’s now a tool called "ads." This is not the HubSpot Ads add-on that costs $100/month, but rather, this is a FREE tool that allows you to run Facebook lead ads right in HubSpot!

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Topics: HubSpot

The Top 3 Things I Learned at HubSpot's INBOUND17

Posted by Laura Stroup on Oct 2, 2017 3:45:09 PM

HubSpot’s annual INBOUND conference was September 25–28 in Boston this year, and as expected, the conference was filled with valuable information on new technology and best practices. Here are the top three things I learned this year that were valuable for me as an advertising manager and technical HubSpot manager.

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Topics: HubSpot

5 Traits of the Best Email Subject Lines

Posted by Laura Stroup on Sep 15, 2017 2:39:25 PM

People get TONS of emails every day—newsletters, promotional offers, event invitations, and more. All these emails can be overwhelming, and most people only open the emails that truly speak to them and delete the rest.

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Topics: Business Marketing

Understanding Instagram Ads for Business

Posted by Laura Stroup on Sep 5, 2017 2:31:00 PM

Instagram has become an immensely popular social platform over the last few years. In fact, 55% of all 18–29 year olds and 28% of internet users of all ages in the U.S were on Instagram in 2015, according a Pew Research study.

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Topics: Social Media, Business Marketing

How Should I Shape Content for the Buyer's Journey?

Posted by Laura Stroup on Aug 31, 2017 12:03:00 PM

Inbound marketing has becoming an incredibly popular way to market to today’s consumer. These days, thanks to the internet, the consumer has all the power, and they’re able to do their own research and choose a service or product that they feel suits them best. So, when marketing your business online, you need to cater to consumers’ needs and reach them with the right content at the right time. 

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Topics: Inbound Marketing

Considering Trying Snapchat Ads? Read This First

Posted by Laura Stroup on Aug 10, 2017 3:22:00 PM

It seems like Snapchat is becoming more popular every day, but is it an effective way to advertise your business? In this article, we’ll look at two of the biggest issues advertisers are currently facing with Snapchat ads.

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Topics: Business Marketing

Case Study: Hedrick Construction Builds Business with Blue Frog

Posted by Laura Stroup on Jul 29, 2017 9:10:00 AM

Hedrick Construction, based in Huxley, Iowa, specializes in roofing installation and repairs. At the time Hedrick Construction made the decision to partner with Blue Frog, the company sought to build an online presence in order to help more potential customers find the company online, attract more website visitors, and convert visitors into customers. In the four years since partnering with Blue Frog, Hedrick Construction has increased website traffic 19,527% and generated 583 leads.

 

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Topics: Inbound Marketing

4 Ways to Use the Sources Report in HubSpot

Posted by Laura Stroup on Jul 19, 2017 11:48:00 AM

The sources report in HubSpot is one of the most valuable tools for monitoring where your website traffic and leads are coming from and what proportion of your traffic and leads are coming from each source.

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Topics: Inbound Marketing, HubSpot

What to Look for in Inbound Marketing Software

Posted by Laura Stroup on Jun 18, 2017 11:03:00 AM

Inbound marketing is a popular way to market these days, and for good reason—it WORKS! But with so many brands of inbound marketing software available, how do you know how to choose the right one for your business? Use this checklist when shopping for inbound marketing software so you make the best decision possible!

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Topics: Inbound Marketing

Inbound Marketing Software: Why HubSpot Is a Great Option

Posted by Laura Stroup on Jun 6, 2017 9:00:00 AM

To practice successful inbound marketing, efficient inbound marketing software is a must. But with so many different software solutions on the market today, how do you decide which one to use?

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Topics: Inbound Marketing