Inbound Marketing Blog

Laura Stroup

Recent Posts

The Importance of Video Ads on Facebook in 2018

Posted by Laura Stroup on Dec 15, 2017 12:16:00 PM

 

If your business is advertising on Facebook but you haven't started incorporating video ads into your campaigns, now is the perfect time to start! The visual appeal of video plus Facebook’s extensive targeting options make video ads a powerful tool, especially in 2018 as the popularity of video continues to grow.

 

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Topics: Video Marketing

Trends and Predictions for Inbound Marketing in 2018

Posted by Laura Stroup on Dec 4, 2017 4:37:04 PM

Over the past year, there have been lots of emerging technologies and trends in digital marketing. The overriding theme in these trends continues to be creating a more streamlined, personalized and overall better experience for customers online. Inbound marketers especially must understand and be able to apply these trends to see continued success. 

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Topics: Inbound Marketing

Important Update on How Google Spends Your Ad Budget

Posted by Laura Stroup on Nov 22, 2017 9:00:00 AM

Google AdWords hadn't had a significant update since the beginning of the year—until last month, when AdWords made an important update to how it spends your daily budget. Google stated: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.” 

 

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Topics: PPC

What You Need to Know About Facebook’s New Explore Feed

Posted by Laura Stroup on Nov 6, 2017 1:21:00 PM

Facebook is known for making constant updates to its newsfeed, so you may have heard about its latest “Explore Feed” rollout. The Explore Feed is an alternative newsfeed that aims to help users discover content outside of their existing friends and followed Pages. This allows people to discover new content without having to leave Facebook. 

 

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Topics: Social Media

Start Running Facebook Lead Ads Within HubSpot

Posted by Laura Stroup on Oct 17, 2017 1:29:02 PM

If you’re a HubSpot user, you may have noticed that under the content tab in your dashboard, there’s now a tool called "ads." This is not the HubSpot Ads add-on that costs $100/month, but rather, this is a FREE tool that allows you to run Facebook lead ads right in HubSpot!

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Topics: HubSpot

The Top 3 Things I Learned at HubSpot's INBOUND17

Posted by Laura Stroup on Oct 2, 2017 3:45:09 PM

HubSpot’s annual INBOUND conference was September 25–28 in Boston this year, and as expected, the conference was filled with valuable information on new technology and best practices. Here are the top three things I learned this year that were valuable for me as an advertising manager and technical HubSpot manager.

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Topics: HubSpot

5 Traits of the Best Email Subject Lines

Posted by Laura Stroup on Sep 15, 2017 2:39:25 PM

People get TONS of emails every day—newsletters, promotional offers, event invitations, and more. All these emails can be overwhelming, and most people only open the emails that truly speak to them and delete the rest.

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Topics: Business Marketing

Understanding Instagram Ads for Business

Posted by Laura Stroup on Sep 5, 2017 2:31:00 PM

Instagram has become an immensely popular social platform over the last few years. In fact, 55% of all 18–29 year olds and 28% of internet users of all ages in the U.S were on Instagram in 2015, according a Pew Research study.

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Topics: Social Media, Business Marketing

How Should I Shape Content for the Buyer's Journey?

Posted by Laura Stroup on Aug 31, 2017 12:03:00 PM

Inbound marketing has becoming an incredibly popular way to market to today’s consumer. These days, thanks to the internet, the consumer has all the power, and they’re able to do their own research and choose a service or product that they feel suits them best. So, when marketing your business online, you need to cater to consumers’ needs and reach them with the right content at the right time. 

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Topics: Inbound Marketing

Considering Trying Snapchat Ads? Read This First

Posted by Laura Stroup on Aug 10, 2017 3:22:00 PM

It seems like Snapchat is becoming more popular every day, but is it an effective way to advertise your business? In this article, we’ll look at two of the biggest issues advertisers are currently facing with Snapchat ads.

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Topics: Business Marketing