Inbound Marketing Blog

Elle Scott

Recent Posts

Six Qualities of an Effective Navigation Menu

Posted by Elle Scott on Nov 25, 2017 3:07:00 PM

Navigating a website with ease is a key element of a great user experience. To attract and retain business through your website, it’s essential to provide users with a clear path to your most important and relevant items. Using the navigation menu strategically will improve user experience on your site and generate better interaction and click-through rates. Today, we will discuss six qualities your navigation menu should have and why they are important for your website strategy.


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Topics: Web Design

Five Tips for Designing a Compelling Website

Posted by Elle Scott on Oct 31, 2017 5:35:45 PM

In today’s marketing climate, consumers often rely on their visual connection to a company’s website to assess its credibility and relevance. Within seconds of scanning your homepage, visitors are deciding how trustworthy and valuable the information is and whether they want to explore your business further.

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Topics: Web Design, website design

What Is a CMS and How Can It Help Develop Your Online Presence?

Posted by Elle Scott on Oct 19, 2017 4:36:00 PM

Establishing your online presence is essential in today’s marketing environment. While it can be a daunting task, good content management is the key to attracting customers and telling your brand’s story. To maximize your content and create a successful website and blog, a content management system (CMS) can be extremely helpful in the development process. Today we will look at what a CMS is, the benefits of using one, and a few resources to get you started.

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Topics: SEO

Why Your Website Should Be Accessible on Multiple Platforms

Posted by Elle Scott on Oct 12, 2017 9:02:00 AM

We all know it’s true: the increasing use of technology and smartphones was only the tip of the iceberg when it comes to consumers accessing information anywhere at any time. According to Smart Insights, Americans spend approximately 71% of their online time using their mobile devices. (That means chances are you are reading this post through your mobile device right now!)

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Topics: Web Design