Inbound Marketing Blog

How to Optimize Your Content for Featured Snippets

Posted by Mikayla Wilson on Nov 17, 2017 12:32:31 PM

 

We’ve all seen these little answer boxes at the top of Google’s search result pages (SERPs), and wondered how to get your content featured in them. While there’s no magic formula to get your site into these featured snippets, you can optimize content to increase your likelihood of ranking in position 0.

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Topics: SEO

A Day in the Life of an Inbound Marketing Strategist

Posted by Lindsey Wanninger on Nov 14, 2017 1:05:34 PM

 A single day can’t truly capture all that an inbound marketing strategist does because each day is completely different from the last. Let’s just say coffee and lists are our best friends.

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Topics: Inbound Marketing, Des Moines Marketing, Business Marketing

What You Need to Know About Facebook’s New Explore Feed

Posted by Laura Stroup on Nov 6, 2017 1:21:00 PM

Facebook is known for making constant updates to its newsfeed, so you may have heard about its latest “Explore Feed” rollout. The Explore Feed is an alternative newsfeed that aims to help users discover content outside of their existing friends and followed Pages. This allows people to discover new content without having to leave Facebook. 

 

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Topics: Social Media

Secure Your Webpage with HTTPS

Posted by Adam Gray on Nov 6, 2017 1:02:10 PM

HTTPS is a must for every website nowadays, allowing users to browse the web with confidentiality, integrity, and authentication. When users visit a webpage, seeing the iconic padlock in the search bar gives them a sense of security when providing personal details. Chrome and Firefox explicitly mark websites that provide forms on pages without HTTPS as being non-secure; it is an SEO ranking factor; and it has a serious impact on privacy in general.

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Topics: Web Design

How to Build an Email Workflow

Posted by Kelsey Meyer on Nov 3, 2017 2:53:03 PM

Email workflows are automated sets of emails scheduled to go out to a select group of contacts over a specified period of time in order to prompt them to take action. Workflows can seem like a daunting task if you don’t know where to start. The number one rule in building an email marketing workflow to identify why you’re doing it in the first place—your goal. Let’s get started!

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Topics: Email Marketing

Five Tips for Designing a Compelling Website

Posted by Elle Scott on Oct 31, 2017 5:35:45 PM

In today’s marketing climate, consumers often rely on their visual connection to a company’s website to assess its credibility and relevance. Within seconds of scanning your homepage, visitors are deciding how trustworthy and valuable the information is and whether they want to explore your business further.

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Topics: Web Design, website design

Composing the Perfect Title

Posted by Sarah Hoch on Oct 23, 2017 1:13:00 PM

Many businesses work hard to produce great content, but titles are often created in a rush or quickly slapped onto an article before or after the piece is written. It's important to realize how important a title truly is. If it's too dull or generic, how do you expect to attract the kinds of readers you want and deserve?

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Topics: SEO, Content Creation

What Is a CMS and How Can It Help Develop Your Online Presence?

Posted by Elle Scott on Oct 19, 2017 4:36:00 PM

Establishing your online presence is essential in today’s marketing environment. While it can be a daunting task, good content management is the key to attracting customers and telling your brand’s story. To maximize your content and create a successful website and blog, a content management system (CMS) can be extremely helpful in the development process. Today we will look at what a CMS is, the benefits of using one, and a few resources to get you started.

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Topics: SEO

What Is CRM Software and Why Is It Important?

Posted by Mikayla Wilson on Oct 18, 2017 3:35:35 PM

Manually keeping track of potential and existing customers’ contact information across multiple spreadsheets and having random notes in different places can quickly become overwhelming and difficult to manage. CRM software is an invaluable tool  that will help you more easily manage and organize your data as your business continues to grow and scale.

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Topics: Sales and Marketing, HubSpot

My Key Takeaways from HubSpot's INBOUND17

Posted by Mikayla Wilson on Oct 18, 2017 11:04:00 AM

I’m happy to say that INBOUND17 did not disappoint! HubSpot’s annual conference is a firehose of valuable information, and I was a sponge soaking up current best practices and helpful marketing tips and tricks. So, without further ado, here are my key takeaways from this year’s successful event.

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Topics: Inbound Marketing, HubSpot