Inbound Marketing Blog

How to Make Your Content Stand Out in the Crowd

Posted by Sarah Hoch on Sep 21, 2017 4:07:00 PM

In today’s world of technology and easy access to more information than you could ever possibly need, standing out is harder than ever. Creating content that will get the read over other resources covering the same topic can be difficult. Today, we will give you a recipe to help you create great content that will help you get the click.

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Topics: Content Creation

Develop a Link Architecture to Enhance Your SEO Efforts

Posted by Mikayla Wilson on Sep 20, 2017 2:00:00 PM

Search engine optimization (SEO) isn’t just about developing content and keyword stuffing anymore. It’s about developing connections, and search engines like Google have updated their algorithms to favor topic clusters.

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Topics: SEO

5 Traits of the Best Email Subject Lines

Posted by Laura Stroup on Sep 15, 2017 2:39:25 PM

People get TONS of emails every day—newsletters, promotional offers, event invitations, and more. All these emails can be overwhelming, and most people only open the emails that truly speak to them and delete the rest.

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Topics: Business Marketing

Why Is Blogging Important for Your Business?

Posted by Diane Campbell on Sep 13, 2017 4:03:00 PM

Blogging is a vital part of any inbound marketing strategy because it offers multiple advantages for a business. Blogging provides opportunities to demonstrate thought leadership and authority within your industry, improve your site’s chances of showing up in your potential customers’ search engine results, build relationships with site visitors, and convert those visitors into leads for your business. Blog articles are also great for sharing on social media, allowing your current followers to share your expertise and insight with a wider audience.

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Topics: Inbound Marketing, SEO, Blogging

Digital Marketing for Your Business: 21 Questions to Ask Yourself

Posted by Kelsey Meyer on Sep 11, 2017 5:43:19 PM

The most fascinating thing about marketing is how closely tied it is to your overall business strategy. A company can be in business for years before they really begin to identify or understand how they attract business. Often, in the beginning years, a business will take any work that comes its way without refining who it is they want to work with. Through a well thought out marketing strategy, you can identify who you want to work with and attract that specific type of client to you.

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Topics: Inbound Marketing

Understanding Instagram Ads for Business

Posted by Laura Stroup on Sep 5, 2017 2:31:00 PM

Instagram has become an immensely popular social platform over the last few years. In fact, 55% of all 18–29 year olds and 28% of internet users of all ages in the U.S were on Instagram in 2015, according a Pew Research study.

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Topics: Social Media, Business Marketing

A Brief History of SEO

Posted by Mikayla Wilson on Sep 5, 2017 11:33:48 AM

What Is SEO?

SEO stands for search engine optimization. Rand Fishkin, founder and former CEO of Moz, defines the term as “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.” 

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Topics: SEO

How Should I Manage My Company's Blogging Tasks?

Posted by Diane Campbell on Sep 3, 2017 3:00:00 PM

Blogging is an integral part of a successful inbound marketing strategy. It provides an effective platform for enticing new visitors to your website, demonstrating your thought leadership and authority in your industry, and generating leads for your business. To perform at its best, your blog should showcase the breadth and depth of your organization’s capabilities and expertise, connecting with visitors at all stages of the buyer’s journey and giving them information they need to move forward in their decision making process.

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Topics: Inbound Marketing, SEO, Blogging

How Should I Shape Content for the Buyer's Journey?

Posted by Laura Stroup on Aug 31, 2017 12:03:00 PM

Inbound marketing has becoming an incredibly popular way to market to today’s consumer. These days, thanks to the internet, the consumer has all the power, and they’re able to do their own research and choose a service or product that they feel suits them best. So, when marketing your business online, you need to cater to consumers’ needs and reach them with the right content at the right time. 

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Topics: Inbound Marketing

Don’t Know What to Write About? How to Get Blog Topic Inspiration

Posted by Mikayla Wilson on Aug 28, 2017 1:27:01 PM

Every once in a while, I find myself staring at a blank Word document. The pulsing cursor and untouched keyboard taunt me as I realize I’ve fallen victim to writer’s block again. I ask myself, "Why I can’t think of something, anything, to write? Am I all out of blog ideas?"

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Topics: Inbound Marketing, Content Creation, Blogging