Inbound Marketing Blog

How Chip and Joanna Gaines Can Help Us Understand UX & UI

Posted by Mikayla Wilson on Jun 20, 2017 3:15:00 PM

Right now, you’re probably wondering how HGTV’s hit show, Fixer Upper, and its costars, Chip and Joanna Gaines, can help us to understand UX and UI. Or maybe you’re just wondering what UX and UI are.

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Topics: Web Design

Web Design Terms You Should Know

Posted by Dustin Miller on Jun 16, 2017 10:15:00 AM

There is a lot that goes into building a website—from the simplest thing like picking a color pallet that goes with your brand to something complex like incorporating e-commerce on your site. Even if you are passing the baton of to someone else to create your site for you, it helps to have some basic knowledge about web design. That way, you can help guide them in the right direction to create your dream site. Here are four things that everyone should understand on a basic level when starting a new website

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Topics: Web Design

5 Reasons to Redesign Your Website This Year

Posted by Dustin Miller on Jun 2, 2017 9:00:00 AM

Your website is one of the most important assets that you own. It can be your number one salesperson, bringing in new leads and selling your products or services 24 hours a day, 365 days a year. You can’t afford to have it performing poorly. Here are the top five reasons you should redesign your website this year.

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Topics: Web Design

Functional vs. Beautiful Web Design—Which Is More Important?

Posted by Micah Hartmann on May 7, 2017 12:00:00 PM

You come across a stunning website while searching for a particular product on the web, and you’re instantly drawn in because of the appealing graphic design and beautiful imagery. You try to navigate to a page where you can learn more about the product, but you become confused, get lost, and have no idea what to do next. You get frustrated and click on to something else.

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Topics: Web Design

How Our Website Design Process Works

Posted by Diane Campbell on May 5, 2017 12:05:00 PM

At Blue Frog Marketing, we’ve created modern, user-friendly websites for a wide range of businesses in a variety of industries. With each new project, we use a proven process to understand what our client wants and needs from the website and deliver a completed site that effectively conveys the businesses’ value and brand, attracts the right audience, and engages visitors. Here’s what to expect when you hire Blue Frog to build or redesign your website.

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Topics: Web Design

3 Times You Should Hire a Professional Content Writer

Posted by Jamie Pfeiffer on May 1, 2017 11:16:00 AM

If you run a successful business, you know you watch every penny that you spend on hiring third-party help to take care of your company's various needs. Frequently, companies engage professionals like bookkeepers, accountants, and attorneys, who are skilled in specialized areas vital to your business. You may not have considered hiring a professional content creator, but here are three situations in which engaging an outside writer can benefit your business.

 

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Topics: Content Creation, Blogging, Web Design, Business Marketing

Does My Business Website Work?

Posted by Jamie Pfeiffer on Mar 21, 2017 9:20:00 AM

It’s 10 pm. Do you know what your website is doing?

Your website should be your #1 employee, working to bring in new business and help existing clients 24 hours a day, 7 days a week, 365 days a year. Is your business website helping your company thrive, or is it just taking up digital space? If you can’t answer “yes” to each of the following questions, your website needs a reboot.

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Topics: Web Design

Content Marketing for the Buyer's Journey (Part 1)

Posted by Diane Campbell on Feb 2, 2017 8:55:00 AM

Content marketing can be a powerful way to raise awareness of your brand, attract your ideal customers, educate internet users about your products, services, or industry, generate leads, and increase sales for your company. To be effective, however, you need to spend time planning and mapping out your strategy to lead users from being complete strangers to your brand through the buyer’s journey to become your customers. In this two-part series, we’ll give you the basics you need to begin building your content marketing strategy.

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Topics: SEO, Content Creation, Web Design

Web Design for Dummies: How Often Should I Update My Website?

Posted by Micah Hartmann on Feb 1, 2017 5:36:00 PM

How often should a business update its website design? When we talk about design, we're not just talking about aesthetics. The design also includes how each page flows and leads a user through the website and the intentional placement of content and imagery. To determine whether your website needs an update, ask yourself these three questions.

 

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Topics: Web Design

3 Simple Content Marketing Resolutions for 2017

Posted by Jamie Pfeiffer on Jan 18, 2017 8:23:00 AM

It’s January again. Now that the holiday buzz has died down, have you thought about what your content marketing goals are for your business in 2017? Research shows that setting goals increases motivation and achievement. If you haven’t thought about what you're going to do to improve your marketing in the new year, here are 3 suggestions that will help you see better results.

 

 

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Topics: SEO, Content Creation, Blogging, Sales and Marketing, Web Design, Business Marketing