Inbound Marketing Blog

5 Questions to Ask Before Hiring a Web Developer

Posted by Dustin Miller on Jul 30, 2017 11:01:00 AM

If you need a website built for your business or your old site redesigned to keep up with the changing online world, the first thing you need to do is find a skilled, reliable developer. To help you weed out the hacks and find someone who can help your business succeed, ask these five questions.

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Topics: Web Design, Web Development

How to Remove Bad Links & Add Good Ones to Your Website

Posted by Diane Campbell on Jul 27, 2017 4:00:00 PM

When building, redesigning, or adding content to your website, it’s critical to understand some basic search engine optimization (SEO) best practices to give your potential customers the best possible chance of finding your business online. A great place to start is by reading Google’s Webmaster Guidelines, which discuss much of what you need to know to help your site rank well in the results pages and avoid penalties that could damage your position.

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Topics: SEO, Web Design

Why a Website with Poor UX Is Driving Away Potential Leads

Posted by Dustin Miller on Jul 17, 2017 12:00:00 PM

One of the biggest problems that can plague a website is poor user experience, or "UX," design. Poor UX can range from minimal design issues like complicated menus or poorly mapped content on a page to bigger issues such as potential customers not understanding a website's navigation. Even the smallest of design issues can start to have large repercussions, as you have about 7 seconds to hook potential customers that are viewing your site for the first time.

 

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Topics: Web Design, Web Development

Web Development vs. Web Design—How Are They Different?

Posted by David Campbell on Jul 3, 2017 12:06:00 PM

Many people do not really understand the differences between web development and web design. Web development involves building the framework that tells a website how to function and how it should look to the user. Code is written and created that determines what users will see on the front end. Web design focuses on the UI/UX (user interaction/user experience) of a website—what the user actually sees and how they interact with and move around your website. 

Web developers are sort of like scientists who build, create, and experiment with the building blocks of the website, while web designers are the artists who figure out where things should go and how they should look to captivate users.

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Topics: Web Design, Web Development

Messaging Apps and Chatbots Are on the Rise

Posted by Dustin Miller on Jun 30, 2017 12:36:00 PM

The Rise of Messaging Apps

I’m willing to bet that even if you don’t use them yourself, you have probably have heard or seen something concerning the current messaging app craze. Apple iPhones have iMessage and Google has SMS Messenger for Android devices. However, even these two companies are evolving their messaging apps in an effort to keep up with consumer demands. Apple has kept up with the use of stickers and games and will soon offer an option for paying friends who bought you lunch, all within a single app. As for Google, the Android SMS Messenger recently added the option to merge with Facebook’s Messenger app to allow a singular experience for users, so you don't have to go back and forth between different screens to send texts or messages.

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Topics: Web Design, Business Marketing, Web Development

What Exactly Is a Web Developer

Posted by Nick Hinzmann on Jun 26, 2017 11:03:00 AM

In 2017, it’s impossible to escape the constant rush of people, talking and searching on their cell phones as they wander from one place to another. The World Wide Web—or internet—makes all this possible. It’s estimated that there are at least 4.74 billion pages on the indexed web alone, not including the deep/dark web components. Have you ever wondered who builds these websites, pages, and applications? The short answer is a web developer. Although the overall job of the web developer has changed dramatically over the past few years, this article will explain some of the more important aspects of their responsibilities.

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Topics: Web Design

How Chip and Joanna Gaines Can Help Us Understand UX & UI

Posted by Mikayla Wilson on Jun 20, 2017 3:15:00 PM

Right now, you’re probably wondering how HGTV’s hit show, Fixer Upper, and its costars, Chip and Joanna Gaines, can help us to understand UX and UI. Or maybe you’re just wondering what UX and UI are.

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Topics: Web Design

Web Design Terms You Should Know

Posted by Dustin Miller on Jun 16, 2017 10:15:00 AM

There is a lot that goes into building a website—from the simplest thing like picking a color pallet that goes with your brand to something complex like incorporating e-commerce on your site. Even if you are passing the baton of to someone else to create your site for you, it helps to have some basic knowledge about web design. That way, you can help guide them in the right direction to create your dream site. Here are four things that everyone should understand on a basic level when starting a new website

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Topics: Web Design

5 Reasons to Redesign Your Website This Year

Posted by Dustin Miller on Jun 2, 2017 9:00:00 AM

Your website is one of the most important assets that you own. It can be your number one salesperson, bringing in new leads and selling your products or services 24 hours a day, 365 days a year. You can’t afford to have it performing poorly. Here are the top five reasons you should redesign your website this year.

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Topics: Web Design

Functional vs. Beautiful Web Design—Which Is More Important?

Posted by Micah Hartmann on May 7, 2017 12:00:00 PM

You come across a stunning website while searching for a particular product on the web, and you’re instantly drawn in because of the appealing graphic design and beautiful imagery. You try to navigate to a page where you can learn more about the product, but you become confused, get lost, and have no idea what to do next. You get frustrated and click on to something else.

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Topics: Web Design