Inbound Marketing Blog

What Should I Look for in a Print Service?

Posted by Diane Campbell on May 26, 2016 11:30:00 AM

You have many choices of printers in Des Moines. How do you know which to choose? Printing services can vary widely in their cost, quality, capabilities, turn times, and overall customer experience. When you’re looking for a printer, think about what you need from them. How quickly do you need the job done? What is the project? Do you know exactly what you want, or do you need someone to make recommendations for paper stock, finish, bindery, or other aspects of the project? What is your budget? Keep those needs in mind, and search for a printer that can meet all of them.

Read More

Topics: Print Management

Print Is Alive and Well in Des Moines.

Posted by Tyler Scott on Apr 20, 2016 11:30:00 AM

 

As the Print Marketing Manager of Blue Frog Marketing in Des Moines, I have the opportunity to inform a lot of friends, members of my business network, and new customers about all of our print capabilities. Often, I hear something along the lines of, “Isn’t print marketing a thing of the past?” The truth is print is far from dead; it’s quite alive and well!

Read More

Topics: Print Management

How Do I Prepare My Printing Project?

Posted by Tyler Scott on Apr 6, 2016 11:30:00 AM

When it comes to print marketing, the last thing you want is for your audience to throw away your marketing material without a second glance. Marketing to a local audience with print material has a lot of potential, so let’s make sure your investment is worthwhile to your business.

Read More

Topics: Print Management, Des Moines Marketing

Get Noticed With an Inventive Approach to Print Marketing

Posted by Diane Campbell on Mar 31, 2016 11:30:00 AM

When you think of print marketing, the first thing that comes to mind is probably the junk mail that you receive and throw immediately into the recycling bin. Obviously, adding paper to that pile is not a worthwhile investment in your business. To get noticed among the constant flow of utterly forgettable direct mail that comes into homes and businesses every day, your marketing piece has to catch the eye and entice recipients to look more closely.

Read More

Topics: Print Management

Customize Your Print Materials with Variable Data

Posted by Jamie Pfeiffer on Mar 22, 2016 2:16:00 PM

Cultivating and maintaining relationships with existing and potential clients is a delicate business. In today’s data-driven world, one important key to reaching your target audience is personalization. Potential buyers and clients are pressed for time, both online and in the real world. For them to take the time to engage with your brand, it must resonate with them personally. 

Read More

Topics: Print Management, Des Moines Marketing, Business Marketing

Something Old, Something New: Marrying Print & Internet Marketing

Posted by Jamie Pfeiffer on Mar 9, 2016 3:00:00 PM

Your marketing dollars are valuable. No one wants to make a bad investment in a marketing plan or strategy that doesn’t yield returns or weakens your brand. It’s vital to incorporate the latest trends and technology into your marketing plan, but what about traditional media like newspapers, advertising circulars, and magazines? A good, modern brand strategy incorporates the most appropriate kinds of traditional advertising into the best hybrid plan for your organization.

Read More

Topics: Print Management, Des Moines Marketing, Business Marketing

How Can I Use Variable Data Printing to Increase Marketing ROI?

Posted by Diane Campbell on Mar 2, 2016 11:00:00 AM

If you’re already making the wise investment in print marketing, variable data is a simple and effective way to increase your ROI. (If you’re not now incorporating print into your marketing strategy, read these two articles about why you should be!) Variable data printing enables you to personalize each printed piece based on what you know about the recipient. The way you see this used most often is to call each recipient by name, either in a salutation or by cleverly incorporating the name into the graphic design, but the possibilities go far beyond that.

Read More

Topics: Print Management

How Can B2B Mail Fulfillment Projects Dazzle Your Prospects?

Posted by Tyler Scott on Feb 25, 2016 1:05:00 PM

Can your business break the barrier?

Businesses are constantly looking for an edge when it comes to marketing their services to other businesses. Recipient businesses being marketed to are constantly receiving direct mail pieces, being cold called, and having those annoying salesmen walking into their doors. Not to mention that businesses already have a lot on their plates; they don't have the time to look through direct mail or take sales calls.

How can your business break that barrier and gain the attention of a potential client? The answer is fulfillment mailers.

 

Read More

Topics: Print Management, Business Marketing

How Do I Design a Great Business Card?

Posted by Jamie Pfeiffer on Feb 19, 2016 5:09:00 PM

In Japan, exchanging business cards is part of an elaborate etiquette ceremony known as meishi. After bowing, the giver offers a card with both hands; the recipient receives it and carefully reads, studies, and memorizes the card. A quality card is a reflection of its owner’s rank, importance, and dignity, as well as a vehicle to exchange contact information. 

Read More

Topics: Graphic Design, Print Management, Business Marketing

Leave-Behinds Help Experiences Become Memories

Posted by Jamie Pfeiffer on Feb 10, 2016 2:55:00 PM

A few weeks ago my friend Laura went on vacation to a large, vibrant Northwestern city. The highlight of her trip was a guided tour of four microbreweries over the course of one long, beer-filled Saturday afternoon. Despite the amount (and strength) of the beer she sampled, Laura came away with a pretty strong improvement in her craft beer knowledge and a surprising number of new “favorite” beers. Her secret?

A handy little booklet. 

Read More

Topics: Social Media, Sales and Marketing, Print Management, Business Marketing