Content marketing is an effective way to raise brand awareness, attract customers, educate people about your products, services, or industry, generate leads, and increase sales for your business. It's important, however, to spend time planning your strategy to lead your website visitors from being complete strangers to your brand through the buyer’s journey to become your customers. In this two-part series, we’re giving you the basics you need to begin building your content marketing strategy.
You may have heard that blogging is an important aspect of optimizing your website for search engines (SEO), making it easier for users to find, but can your blog actually help you generate leads for your business? The short answer, of course, is yes. Read on to learn exactly how you can use your blog to attract your ideal customers, engage them with your business, and build opportunities to nurture them into becoming loyal customers.