Inbound Marketing Blog

What to Look for in Inbound Marketing Software

Posted by Laura Stroup on Jun 18, 2017 11:03:00 AM

Inbound marketing is a popular way to market these days, and for good reason—it WORKS! But with so many brands of inbound marketing software available, how do you know how to choose the right one for your business? Use this checklist when shopping for inbound marketing software so you make the best decision possible!

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Topics: Inbound Marketing

Sell the Way Prospects Buy with Inbound Marketing

Posted by Diane Campbell on Jun 14, 2017 11:00:00 AM

What is inbound marketing?

It’s easiest to think of inbound marketing in contrast to “outbound” marketing. In the outbound model, a business sends out messages to a broad audience (such as radio, TV, or print ads) in hopes of reaching customers. Inbound, by contrast, is aimed at helping consumers find the business through their own research. This is accomplished largely through search engine optimization (SEO) practices with support from a consistent stream of online content that the company’s ideal customers value.

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Topics: Inbound Marketing, SEO

Interpret your website's sources report for inbound marketing success!

Posted by Kelsey Meyer on Jun 8, 2017 4:05:00 PM

Website analytics tracking systems like Google Analytics and HubSpot offer a sources or channels report that allows you to see by which avenues, or other online platforms, visitors are arriving to your website. For example, if your business is active on social media, your business’ website should be getting visitors from social media platforms. 

Your analytics tracking system will offer you data regarding these website traffic sources, but it does not tell you how to interpret these numbers—nor does it tell you how these numbers may affect your business’ inbound marketing plan.

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Topics: Inbound Marketing

Inbound Marketing Software: Why HubSpot Is a Great Option

Posted by Laura Stroup on Jun 6, 2017 9:00:00 AM

To practice successful inbound marketing, efficient inbound marketing software is a must. But with so many different software solutions on the market today, how do you decide which one to use?

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Topics: Inbound Marketing

Lead Nurturing Success with Inbound Marketing

Posted by Diane Campbell on May 28, 2017 9:00:00 AM

One of the great things about inbound marketing is that it can turn your website into a lead-generating machine, working to attract visitors, engage them with your business, and nurture them into becoming leads and, ultimately, customers. Getting there takes careful planning, however. In order to successfully implement an inbound marketing strategy that can help your business achieve sustained growth, you need to provide information and resources that answer your visitors’ essential questions about your products and/or services and how you can help them.

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Topics: Inbound Marketing, Lead Nurturing

The Mark Law Firm | Case Study

Posted by Laura Stroup on May 20, 2017 4:23:00 PM

Read about how Blue Frog has helped the Mark Law Firm rebound and thrive after suffering SEO damage.

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Topics: Inbound Marketing

Basic Steps to Generating Leads with Inbound Marketing

Posted by Laura Stroup on May 13, 2017 8:05:00 AM

Inbound marketing is all about driving traffic to your website and getting visitors to convert on a landing page (making them leads), and ultimately nurturing them into becoming customers. But once you build up enough traffic to your website, how do you get people to actually convert into leads for your business? 

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Topics: Inbound Marketing

Inbound Marketing 101

Posted by Kelsey Meyer on May 3, 2017 7:54:36 PM

What is inbound marketing? 

The easiest way to explain inbound marketing is to explain outbound marketing. Outbound marketing is sending a general message out to a huge audience in hopes of seeing some return (usually little).  A good example of outbound marketing is a TV or radio commercial. A commercial is very expensive, somewhat permanent in that it cannot be changed once it’s live, and it’s sent out to a huge audience that is only somewhat segmented by channel relevancy. It's very difficult to determine what kind of ROI you're getting from commercials because there is no way to track individual views or listens or know whether anyone is actively watching or listening. 

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Topics: Inbound Marketing

What Does an Inbound Marketing Plan Look Like?

Posted by Kelsey Meyer on May 3, 2017 3:30:00 PM

So, what does an inbound marketing plan look like?  When utilizing inbound marketing, you must take the whole business into account. A simple way to think of this is to imagine a fitness plan. When a person needs to become healthier, it’s more than just losing weight.

You need to incorporate numerous strategies into your regular routines in order to make a long-term difference. You’ll need to eat healthy, exercise regularly, take vitamin or dietary supplements, and commit long term to your health and wellness. A person cannot do an 8-week fad diet and expect to come out “healthy" at the end of it. In addition to that, as soon as you’re done with your 8 weeks, week 9 comes around and you put all your weight back on when you return to your old habits. 


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Topics: Inbound Marketing

5 Creative Ways to Generate More Leads with Inbound Marketing

Posted by Laura Stroup on Apr 28, 2017 11:31:00 AM

Inbound marketing is all about driving traffic to your website and generating leads by offering visitors quality content and ways to contact your business when they are ready to talk to you. But generating leads doesn’t happen overnight, and what once worked to generate leads may not work forever.

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Topics: Inbound Marketing