If you’re debating whether to bite the bullet and hire a professional graphic designer or marketing agency to create online advertisements for your business, we’re here to help you make a decision. (I have to admit that my goal today is to sway your choice, but it's ultimately yours.)
When we hear the term social media, most of us instantly think of platforms like Twitter and Facebook. You may have read the title of this blog post and be wondering, Why would I pay someone to manage my social media accounts for me when I can do it myself? That’s a great question and the focus of this article. Social media profiles for businesses are much different from personal social media profiles. It’s important for businesses to represent themselves professionally as well as connect with viewers and followers effectively. To do that, professional design is required. Here's why:
Five basic principles have been used to create successful logos time and again. We’ll walk through each of those today. Next time you sit down to design a logo or approve a logo created for you, go through this list to make sure it’s not missing any key components.
A good content marketing strategy should incorporate a variety of formats, including social media, blogging, and downloadable content offers, to enhance awareness of your brand, attract new and returning website visitors, and give them reason to become customers and even brand ambassadors. Including infographics in your selection of downloadable content gives your audience a simple, time-saving alternative to reading the valuable insight you have to offer them in text form.
The best content marketing strategies use multiple components, such as social media, blogging, and downloadable content offers, to increase brand awareness, attract website visitors, and nurture them into customers and even promoters of your brand. These coordinated efforts are often referred to as “inbound marketing” because of the focus on attracting customers through their own interests rather than simply advertising your brand to them.
Many business owners are reluctant to consider hiring professional graphic designers for their marketing efforts. You may be tempted to cut corners by doing your own graphics (in addition to everything else that goes into managing business operations), but that would take your attention away from what you do best, diverting it to a task that is best suited to a specialized professional. Even if you’ve never considered hiring a graphic designer before, consider how professional design can make a difference in these four common marketing tasks.
Topics: Graphic Design
From coffee shop punch cards to hotel rewards, loyalty programs are incredibly popular. Some of the most effective of these programs are those that set up customer activities that are essentially games: McDonald’s Monopoly promotion and the “collect and win” soda bottle cap promotions are some of the best known.
In Japan, exchanging business cards is part of an elaborate etiquette ceremony known as meishi. After bowing, the giver offers a card with both hands; the recipient receives it and carefully reads, studies, and memorizes the card. A quality card is a reflection of its owner’s rank, importance, and dignity, as well as a vehicle to exchange contact information.
Rack cards are a great and easy way to get noticed. Rack cards are typically printed on a 4" x 9" card stock material that you can place in locations that have significant foot traffic. Popular places to display your rack cards are in hotels, restaurants, business partners, and inside your own business location.
Let's take a closer look on the industries that benefit greatly from rack card marketing.
Design is everywhere. Turn on any electronic device, look out your window as you drive down the road, or simply glance down at your t-shirt, and you’ll see some sort of design. Color, shapes, and typography light up the world around us, creating culture, setting mood, and adding personality. Design evokes emotion. It gets us to act. Regardless of whether we seek them out, we may come across hundreds of designs every day. It’s clear that design plays a major part in this world. The question is, how does it affect your business and marketing efforts?