Inbound Marketing Blog

What Do Inbound Marketers Need to Do in 2017?

Posted by Micah Hartmann on Feb 21, 2017 11:41:00 AM

If you’re on a marketing team, you need to stay current with the latest trends in your field. Whether you work for one company or provide marketing services for multiple clients, you should continue to bring fresh, new ideas to the table. Your marketing strategies should be focused as well as dynamic, constantly changing and progressing. Place emphasis on these three key areas in 2017.

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Topics: Inbound Marketing, Des Moines Marketing

Google’s Expanded Text Ads: What You Need to Know for 2017

Posted by Laura Stroup on Jan 9, 2017 8:33:00 AM

Have you heard about the major change happening to Google AdWords in February? AdWords will be moving away from the current standard text ads and will be using expanded text ads (ETAs) starting on February 1, 2017. The main difference between expanded text ads and the current ad format is that expanded text ads are much larger.

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Topics: Des Moines Marketing

SEO Cheat Sheet: Increase Your Rank by Blogging for SEO

Posted by Jamie Pfeiffer on Nov 14, 2016 9:38:00 AM

Creating a business blog and updating it regularly can help boost traffic on your website, establish yourself as an authority in your industry, and encourage relationships with current and potential customers. But one of the biggest benefits of writing consistent, regular blog entries is that it can exponentially increase your search engine rankings.

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Topics: SEO, Blogging, Des Moines Marketing

Where Do I Start Marketing for My Business?

Posted by Micah Hartmann on Nov 11, 2016 10:11:00 AM

Before you jump in and start working with a marketing agency, try your best to establish some solid answers to the following questions. Don’t rush through them. Think about each one carefully. The more specific and in depth your answers are and the more research you have to back them up, the better the marketing agency you choose to work with will be able to take your business in the right direction and help you reach your long-term goals.

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Topics: Des Moines Marketing, Business Marketing

How Do I Prepare My Printing Project?

Posted by Tyler Scott on Apr 6, 2016 11:30:00 AM

When it comes to print marketing, the last thing you want is for your audience to throw away your marketing material without a second glance. Marketing to a local audience with print material has a lot of potential, so let’s make sure your investment is worthwhile to your business.

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Topics: Print Management, Des Moines Marketing

Customize Your Print Materials with Variable Data

Posted by Jamie Pfeiffer on Mar 22, 2016 2:16:00 PM

Cultivating and maintaining relationships with existing and potential clients is a delicate business. In today’s data-driven world, one important key to reaching your target audience is personalization. Potential buyers and clients are pressed for time, both online and in the real world. For them to take the time to engage with your brand, it must resonate with them personally. 

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Topics: Print Management, Des Moines Marketing, Business Marketing

Something Old, Something New: Marrying Print & Internet Marketing

Posted by Jamie Pfeiffer on Mar 9, 2016 3:00:00 PM

Your marketing dollars are valuable. No one wants to make a bad investment in a marketing plan or strategy that doesn’t yield returns or weakens your brand. It’s vital to incorporate the latest trends and technology into your marketing plan, but what about traditional media like newspapers, advertising circulars, and magazines? A good, modern brand strategy incorporates the most appropriate kinds of traditional advertising into the best hybrid plan for your organization.

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Topics: Print Management, Des Moines Marketing, Business Marketing

What Apps Do I Need For My Work Phone?

Posted by Kelsey Halverson on Feb 26, 2016 11:00:00 AM

Did you just get a new work phone, or do you have some updating to do? Nobody needs to tell you to download apps like Facebook, Twitter, and Snapchat. Most people automatically download those without thinking twice because they're already part of our daily lives, but do you wonder what apps you might be missing out on? There are millions of apps out there for you to explore and use, but who has time to research them all? We've gone to the trouble of narrowing down the list to a handful that we think provide real value.

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Topics: Des Moines Marketing

Best Restaurants in Des Moines for Client Lunches

Posted by Erin Menardi on Sep 16, 2015 2:00:00 PM

One of the most important aspects of any business, either large or small, is the personal relationships you build between business and client. Face-to-face conversation not only shows you the personality and character of who you’re working with (and vice versa); it lets your clients know you invest time and energy into making sure their interests and opinions are heard.

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Topics: Des Moines Marketing

Blue Frog's Des Moines Team Takes the Iowa State Fair

Posted by Erin Menardi on Sep 2, 2015 12:00:00 PM

Last week, the Des Moines Blue Froggers took an afternoon to romp around the Iowa State Fair—a magical place where absolutely everything edible is deep-fried and served on a stick. Between rounds of craft beer, corndogs, fried pickle dogs, nacho balls, and mini donuts—and one communal stomachache—our team enjoyed a well-deserved day with each other out of the office!

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Topics: Des Moines Marketing