Every company needs to update its branding from time to time. Here are five reasons you should periodically revisit your branding choices and consider the benefits of an update.
If you run a successful business, you know you watch every penny that you spend on hiring third-party help to take care of your company's various needs. Frequently, companies engage professionals like bookkeepers, accountants, and attorneys, who are skilled in specialized areas vital to your business. You may not have considered hiring a professional content creator, but here are three situations in which engaging an outside writer can benefit your business.
Are you using video content to promote your brand? If not, you’re missing out on the opportunity to generate awareness of and interest in what you have to offer. According to Google, nearly half of internet users seek out videos related to a product or service before visiting a physical location. By providing what these users are looking for online, you gain a willing audience for your ads and an effective platform for showcasing the value you offer. Google reports that 53% of smartphone users feel more favorable toward companies that provide instructional video content, and 48% are more likely to buy from those companies.
As the weather gets warmer, runners pour out into the streets to participate in 5ks, 10ks, half and full marathons. As I trotted along and clicked off the miles in my first road race of the year, I thought about how inbound marketing is like preparing for a long race.
Showing up on Google Maps can provide your business a lot of great exposure. It gives your brand prominent placement in local search engine results, can alert users to your presence in the area when they’re using Google Maps itself, and can even offer convenient directions to your location.
We recently gave you five ideas for generating blog topics for your business. Now that you’ve had a chance to give those a try, here are five more! Consistently creating new, engaging website content that’s valuable to your target customers is a powerful way to attract strangers to your brand, build trust and authority, and lead them down the path to becoming loyal customers and brand ambassadors.
Blogging is an essential part of any successful inbound marketing campaign. It’s a way to continuously add fresh, relevant content to your company’s website—without making navigation cumbersome for your visitors. This gives your site the power to climb the ranks of search engine results so your potential customers can find your business easily when searching for information related to your industry. But how do you keep coming up with topics to write about? Finding topics that will engage your intended audience can be challenging, but there are several ways to stoke the fires of your imagination and come up with new topics that your readers will love. Start by thinking about these five ways of structuring your ideas. Soon, we’ll follow up with five more!
These days, more and more people are taking a break from social media. Whether it’s because of frustration with content, concern about spending too much time online, or a variety of other health and social reasons, many users are reducing the time they spend on Facebook, Twitter, and other platforms. If your business communicates with customers and potential customers using social media, you may worry about this trend. How do you adjust your social media marketing strategy to overcome this shift?
Pressure cookers and crock pots have been around for years, but recently the countertop appliances have become unexpectedly trendy. One of the most popular new machines is the Instant Pot, designed by a team of Ottawa, Canada-based engineers in 2008. Despite not engaging in any TV or print advertising, the small company has enjoyed startling success by using viral internet marketing channels like bloggers, social media, and word of mouth—recruiting “brand ambassadors” to enhance its goodwill and its sales. The product’s success is a lesson in modern marketing strategy.
It’s January again. Now that the holiday buzz has died down, have you thought about what your content marketing goals are for your business in 2017? Research shows that setting goals increases motivation and achievement. If you haven’t thought about what you're going to do to improve your marketing in the new year, here are 3 suggestions that will help you see better results.