An effective inbound marketing plan relies on compelling content that attracts and engages your audience. How do you make your content compelling? First, you must understand who makes up your audience. What’s compelling to one reader can be completely irrelevant and boring to another. Once you understand who is in your audience, you can begin to think about what interests them and, more specifically, what issues or topics may cause them to seek out a business like yours. When you understand your audience’s needs, problems, questions, and interests, then you have the tools you need to build articles they will want to read.
In our last blog post, we examined what you need to do to lay the foundation for a successful business blog. Today, we’ll get more specific and look at how to use that foundational work to make each individual blog post a valuable online asset.
Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw new visitors to your site and new customers to your business, you need to take a more systematic approach. In this 2-part series, we’ll break down the process of creating a blog post that gets your ideal readers’ attention with SEO, engages them with compelling content, and helps you forge lasting relationships with your online audience.
If you run a successful business, you know you watch every penny that you spend on hiring third-party help to take care of your company's various needs. Frequently, companies engage professionals like bookkeepers, accountants, and attorneys, who are skilled in specialized areas vital to your business. You may not have considered hiring a professional content creator, but here are three situations in which engaging an outside writer can benefit your business.
Continuously creating fresh, relevant content for your website takes time and effort. You may well wonder if it’s worth it. You may think that having a blog on your business website is just a nice extra, but it’s actually a critical piece of an effective online marketing strategy.
Blogging for business is a great way to enhance the content on your company website, improve your status as an industry thought leader, and foster continuing relationships with current and potential customers. But once you’ve incorporated a inbound marketing blog into your website, how do you actually get people to read it?
Organic traffic—visitors coming to your site by clicking through search engine results (not paid search ads)—is like the holy grail of website traffic. The better you are at search engine optimization (SEO), the more organic traffic you will have. How do you improve your ranking for competitive keywords and increase your organic traffic? Content!
You know your business blog is vital for SEO purposes—it’s one of the biggest reasons you spend time blogging for business. But your blog isn’t just a way to generate a steady stream of new content that keeps your website fresh (although it does a great job of that!). In the end, it’s about delighting readers—and converting those readers into leads. Here are Blue Frog’s three key rules to help make your inbound marketing blog a successful part of your overall marketing strategy.
We recently gave you five ideas for generating blog topics for your business. Now that you’ve had a chance to give those a try, here are five more! Consistently creating new, engaging website content that’s valuable to your target customers is a powerful way to attract strangers to your brand, build trust and authority, and lead them down the path to becoming loyal customers and brand ambassadors.
Blogging is an essential part of any successful inbound marketing campaign. It’s a way to continuously add fresh, relevant content to your company’s website—without making navigation cumbersome for your visitors. This gives your site the power to climb the ranks of search engine results so your potential customers can find your business easily when searching for information related to your industry. But how do you keep coming up with topics to write about? Finding topics that will engage your intended audience can be challenging, but there are several ways to stoke the fires of your imagination and come up with new topics that your readers will love. Start by thinking about these five ways of structuring your ideas. Soon, we’ll follow up with five more!