In this day and age, it’s hard to believe that physical marketing materials still pack a punch compared to their digital, screen-native counterparts, but if marketers have learned anything, it’s that businesses should never underestimate the power of print.
Blogging for business is a great way to enhance the content on your company website, improve your status as an industry thought leader, and foster continuing relationships with current and potential customers. But once you’ve incorporated a inbound marketing blog into your website, how do you actually get people to read it?
Do you remember back in the day when you would flip through holiday catalogs of your favorite stores and brands looking for the best gifts to buy or ask for? Using a printed catalog is a great way to attract new clients to your local company. Today’s catalogs showcase much more than pictures and pricing. They contain stories, descriptions and even product/service articles that make the purchase intriguing. They also engage customers with your brand. Today, Blue Frog lays out the top five reasons why your company should have a company catalog printed by your local printer.
Topics: Commercial Printing
Showing up on Google Maps can provide your business a lot of great exposure. It gives your brand prominent placement in local search engine results, can alert users to your presence in the area when they’re using Google Maps itself, and can even offer convenient directions to your location.
Both the old and the young are using voice search these days. You may be one of them. Whether you’re speaking to your phone (“Hey, Siri” or “Okay, Google”) or your fancy new Amazon Echo, you’ve adapted to the voice search revolution that looks likes it’s here to stay. The technology in many newer cars can even recognize your voice and several of your commands to help you find answers quickly or make calls easily while driving.
Advertising on Google can be a great way to build brand awareness and drive traffic to your website. But it’s easy to waste a lot of money on the advertising platform unless you do it right! The first step in setting yourself up for success with Google AdWords is utilizing the right campaign type. In this article, we will look at Google Search Ads versus Google Display Ads, as well as another campaign type called Search Network with Display Select, so you can choose the right type of campaign for your business.
Lead nurturing is an important part of inbound marketing and of sales in general. Leads generated through inbound marketing efforts are usually not ready to make a purchase immediately. This is why it's important to have a strong lead-nurturing strategy in place so that you can guide your leads down the sales funnel and pursuade them to ultimately make a purchase.
Organic traffic—visitors coming to your site by clicking through search engine results (not paid search ads)—is like the holy grail of website traffic. The better you are at search engine optimization (SEO), the more organic traffic you will have. How do you improve your ranking for competitive keywords and increase your organic traffic? Content!
Placing your first commercial print order can seem overwhelming. As in many technical fields, print seems to have a language all its own. Here are the basics you should know to make ordering your first print project easier.
Topics: Commercial Printing
Do you get stressed just thinking about writing, or do you find it terribly tedious? Maybe writing is a large part of your job, or perhaps the only time you need to write anything out is when emailing a client or colleague. Regardless, if you often find yourself staring at a blank document, here are some tips. Practice incorporating these strategies to get your ideas flowing and ease some of the stress you feel. Who knows? You might even end up enjoying writing instead of dreading it.
Topics: Content Creation