Inbound Marketing Blog

What Exactly Is a Web Developer

Posted by Nick Hinzmann on Jun 26, 2017 11:03:00 AM

In 2017, it’s impossible to escape the constant rush of people, talking and searching on their cell phones as they wander from one place to another. The World Wide Web—or internet—makes all this possible. It’s estimated that there are at least 4.74 billion pages on the indexed web alone, not including the deep/dark web components. Have you ever wondered who builds these websites, pages, and applications? The short answer is a web developer. Although the overall job of the web developer has changed dramatically over the past few years, this article will explain some of the more important aspects of their responsibilities.

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Topics: Web Design

The Boss Business Blog Breakdown [Part 2—SEO and Engagement]

Posted by Diane Campbell on Jun 24, 2017 11:38:00 AM

In our last blog post, we examined what you need to do to lay the foundation for a successful business blog. Today, we’ll get more specific and look at how to use that foundational work to make each individual blog post a valuable online asset.

 

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Topics: SEO, Content Creation, Blogging

The Boss Business Blog Breakdown [Part 1—Focus on Your Audience]

Posted by Diane Campbell on Jun 22, 2017 11:00:00 AM

Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw new visitors to your site and new customers to your business, you need to take a more systematic approach. In this 2-part series, we’ll break down the process of creating a blog post that gets your ideal readers’ attention with SEO, engages them with compelling content, and helps you forge lasting relationships with your online audience.

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Topics: SEO, Content Creation, Blogging

How Chip and Joanna Gaines Can Help Us Understand UX & UI

Posted by Mikayla Wilson on Jun 20, 2017 3:15:00 PM

Right now, you’re probably wondering how HGTV’s hit show, Fixer Upper, and its costars, Chip and Joanna Gaines, can help us to understand UX and UI. Or maybe you’re just wondering what UX and UI are.

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Topics: Web Design

What to Look for in Inbound Marketing Software

Posted by Laura Stroup on Jun 18, 2017 11:03:00 AM

Inbound marketing is a popular way to market these days, and for good reason—it WORKS! But with so many brands of inbound marketing software available, how do you know how to choose the right one for your business? Use this checklist when shopping for inbound marketing software so you make the best decision possible!

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Topics: Inbound Marketing

Web Design Terms You Should Know

Posted by Dustin Miller on Jun 16, 2017 10:15:00 AM

There is a lot that goes into building a website—from the simplest thing like picking a color pallet that goes with your brand to something complex like incorporating e-commerce on your site. Even if you are passing the baton of to someone else to create your site for you, it helps to have some basic knowledge about web design. That way, you can help guide them in the right direction to create your dream site. Here are four things that everyone should understand on a basic level when starting a new website

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Topics: Web Design

Sell the Way Prospects Buy with Inbound Marketing

Posted by Diane Campbell on Jun 14, 2017 11:00:00 AM

What is inbound marketing?

It’s easiest to think of inbound marketing in contrast to “outbound” marketing. In the outbound model, a business sends out messages to a broad audience (such as radio, TV, or print ads) in hopes of reaching customers. Inbound, by contrast, is aimed at helping consumers find the business through their own research. This is accomplished largely through search engine optimization (SEO) practices with support from a consistent stream of online content that the company’s ideal customers value.

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Topics: Inbound Marketing, SEO

Let’s Bust Some More SEO Myths! (Part 2)

Posted by Micah Hartmann on Jun 12, 2017 11:05:00 AM

In Part 1 of this two-part blog series, we talked about three common SEO myths concerning the importance of meta descriptions, keyword optimization, and search engine ranking. Be sure to check it out if you haven't already. Today, we’re going to cover a three more topics, pulled from HubSpot’s 18 SEO Myths You Should Leave Behind in 2017. We want our customers and fellow inbound marketers to stay informed of the best SEO practices moving foward so we can all be as successful as possible. It's time to bust some more SEO myths!

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Topics: SEO

Print Marketing in the Digital World

Posted by Mikayla Wilson on Jun 10, 2017 9:59:00 PM

There are currently three zettabytes of digital content out in the world right now. For your reference, a zettabyte is a trillion gigabytes of data. Marketers are tirelessly working to compete with the frenzy of content in order to connect with users. They’re developing digital marketing strategies using online advertisements and social media left and right, and it seems that traditional marketing and print may have been left behind.

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Topics: Commercial Printing

Interpret your website's sources report for inbound marketing success!

Posted by Kelsey Meyer on Jun 8, 2017 4:05:00 PM

Website analytics tracking systems like Google Analytics and HubSpot offer a sources or channels report that allows you to see by which avenues, or other online platforms, visitors are arriving to your website. For example, if your business is active on social media, your business’ website should be getting visitors from social media platforms. 

Your analytics tracking system will offer you data regarding these website traffic sources, but it does not tell you how to interpret these numbers—nor does it tell you how these numbers may affect your business’ inbound marketing plan.

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Topics: Inbound Marketing