Inbound Marketing Blog

How Can I Write Compelling Content on a Regular Basis?

Posted by Diane Campbell on Apr 25, 2017 11:23:00 AM

While creating exceptional written content is an essential aspect of search engine optimization (SEO), many people find writing to be stressful and difficult. How many times have you sat in front of your computer, struggling for a topic to write about or something interesting to say? To develop a prominent online presence, you must continuously create compelling content that your audience values. So, how do you overcome the inevitable writers’ block and keep your company’s website full of fresh, interesting, high quality content? Try these tips.

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Topics: Content Creation

What Types of Content Should I Create for My Website?

Posted by Diane Campbell on Apr 23, 2017 11:15:00 AM

The content you include on your website is essential to and should form the foundation of your business’ online marketing strategy. That thought can be overwhelming. Where should you start? Once you have the basic pages of your website in place, such as a home page that clearly states your value proposition and intuitively directs users to next steps that appropriate to their needs, an “about us” type of page that tells the story of your brand, sufficient pages to provide basic information on your products and/or services, and a way for visitors to easily contact you and get more information, then you can begin to branch out with other types of content.

 

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Topics: SEO, Content Creation

Advertise on YouTube with the TrueView Platform!

Posted by Diane Campbell on Apr 20, 2017 3:45:00 PM

Are you using video content to promote your brand? If not, you’re missing out on the opportunity to generate awareness of and interest in what you have to offer. According to Google, nearly half of internet users seek out videos related to a product or service before visiting a physical location. By providing what these users are looking for online, you gain a willing audience for your ads and an effective platform for showcasing the value you offer. Google reports that 53% of smartphone users feel more favorable toward companies that provide instructional video content, and 48% are more likely to buy from those companies.

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Topics: Inbound Marketing, Content Creation, Business Marketing

How to Use Inbound Marketing to Increase Sales

Posted by Laura Stroup on Apr 19, 2017 3:35:00 PM

Increasing sales is always a top priority for just about any business. But companies that are still using cold calling to sell are likely noticing that this method is no longer as effective as it used to be.

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Topics: Inbound Marketing

What's the Point of Blogging?

Posted by Diane Campbell on Apr 17, 2017 11:00:00 AM

Continuously creating fresh, relevant content for your website takes time and effort. You may well wonder if it’s worth it. You may think that having a blog on your business website is just a nice extra, but it’s actually a critical piece of an effective online marketing strategy.

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Topics: Blogging

Digital vs Offset Printing

Posted by Micah Hartmann on Apr 16, 2017 11:31:00 AM

If you’re not a print-savvy individual (most of us aren’t), you may not even know what offset printing is, let alone how it differs from digital printing. It’s important to understand a little bit about the different printing processes, however, if you’re going to work with a printing company. Today, we’re going to talk about the advantages of both offset and digital printing and how they differ from one another.

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Topics: Commercial Printing

How to Take the Perfect Picture Using Your Phone

Posted by Kelsey Halverson on Apr 15, 2017 2:00:00 PM

Before everyone had smartphones in their pockets, taking a pro-level photo was left up to those with huge cameras that were bulky and hard to carry around. Now, everyone who has access to a smartphone can take the perfect picture. Here are our tips for taking the perfect picture—without the giant camera!

 

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Topics: Social Media

5 Questions to Ask Before Ordering Print Materials

Posted by Diane Campbell on Apr 14, 2017 11:04:00 AM

When you begin looking for a way to get out printed marketing materials for your business, you’ll find a wide range of choices, from DIY solutions to online ordering to professional custom design. Here are some questions to consider when making your choice.

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Topics: Commercial Printing

Who Is Viewing My Social Media Content?

Posted by Blue Frog Staff on Apr 12, 2017 12:30:00 PM

With smart phones and laptops providing us all the information we need at our fingertips, we aren’t researching and interacting with brands in the same way we used to. To connect with modern users, brands need to continuously update the way they reach out to people, including updating their social media content strategies. Keeping up to date on who’s using which social sites is the first step. To help you out, here’s a quick rundown of the demographics for major social media sites.

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Topics: Social Media

Inbound Marketing Is a Marathon, Not a Sprint

Posted by Jamie Pfeiffer on Apr 10, 2017 4:13:00 PM

As the weather gets warmer, runners pour out into the streets to participate in 5ks, 10ks, half and full marathons. As I trotted along and clicked off the miles in my first road race of the year, I thought about how inbound marketing is like preparing for a long race.

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Topics: Social Media, Inbound Marketing, Content Creation, Business Marketing