Inbound Marketing Blog

Basic Steps to Generating Leads with Inbound Marketing

Posted by Laura Stroup on May 13, 2017 8:05:00 AM

Inbound marketing is all about driving traffic to your website and getting visitors to convert on a landing page (making them leads), and ultimately nurturing them into becoming customers. But once you build up enough traffic to your website, how do you get people to actually convert into leads for your business? 

Read More

Topics: Inbound Marketing

Three Ways Snapchat Can Help Your Business

Posted by Blue Frog Staff on May 11, 2017 10:00:00 AM

Hold your selfies; Snapchat just isn’t for teens sending pictures to their friends anymore. If your business isn’t using the messaging app that allows for timed Snaps or videos and 24-hour disappearing Stories, think again. Emerging as a valuable marketing tool, check out how Snapchat can help your business.

Read More

Topics: Social Media

How Do I Use Hashtags?

Posted by Diane Campbell on May 9, 2017 9:15:00 AM

What are hashtags, anyway?

Hashtags are a popular way for users of social media platforms like Twitter, Instagram, Google+, Facebook, Pinterest, and YouTube to connect around a theme, like a news story, event, pop culture topic, or even a feeling. You can use hashtags in an effort to boost engagement with your posts by getting them in front of of a particular audience. But how do you use them effectively? It helps to begin by understanding their original purpose.

Read More

Topics: Social Media

Functional vs. Beautiful Web Design—Which Is More Important?

Posted by Micah Hartmann on May 7, 2017 12:00:00 PM

You come across a stunning website while searching for a particular product on the web, and you’re instantly drawn in because of the appealing graphic design and beautiful imagery. You try to navigate to a page where you can learn more about the product, but you become confused, get lost, and have no idea what to do next. You get frustrated and click on to something else.

Read More

Topics: Web Design

How Our Website Design Process Works

Posted by Diane Campbell on May 5, 2017 12:05:00 PM

At Blue Frog Marketing, we’ve created modern, user-friendly websites for a wide range of businesses in a variety of industries. With each new project, we use a proven process to understand what our client wants and needs from the website and deliver a completed site that effectively conveys the businesses’ value and brand, attracts the right audience, and engages visitors. Here’s what to expect when you hire Blue Frog to build or redesign your website.

Read More

Topics: Web Design

Inbound Marketing 101

Posted by Kelsey Meyer on May 3, 2017 7:54:36 PM

What is inbound marketing? 

The easiest way to explain inbound marketing is to explain outbound marketing. Outbound marketing is sending a general message out to a huge audience in hopes of seeing some return (usually little).  A good example of outbound marketing is a TV or radio commercial. A commercial is very expensive, somewhat permanent in that it cannot be changed once it’s live, and it’s sent out to a huge audience that is only somewhat segmented by channel relevancy. It's very difficult to determine what kind of ROI you're getting from commercials because there is no way to track individual views or listens or know whether anyone is actively watching or listening. 

Read More

Topics: Inbound Marketing

What Does an Inbound Marketing Plan Look Like?

Posted by Kelsey Meyer on May 3, 2017 3:30:00 PM

So, what does an inbound marketing plan look like?  When utilizing inbound marketing, you must take the whole business into account. A simple way to think of this is to imagine a fitness plan. When a person needs to become healthier, it’s more than just losing weight.

You need to incorporate numerous strategies into your regular routines in order to make a long-term difference. You’ll need to eat healthy, exercise regularly, take vitamin or dietary supplements, and commit long term to your health and wellness. A person cannot do an 8-week fad diet and expect to come out “healthy" at the end of it. In addition to that, as soon as you’re done with your 8 weeks, week 9 comes around and you put all your weight back on when you return to your old habits. 


Read More

Topics: Inbound Marketing

3 Times You Should Hire a Professional Content Writer

Posted by Jamie Pfeiffer on May 1, 2017 11:16:00 AM

If you run a successful business, you know you watch every penny that you spend on hiring third-party help to take care of your company's various needs. Frequently, companies engage professionals like bookkeepers, accountants, and attorneys, who are skilled in specialized areas vital to your business. You may not have considered hiring a professional content creator, but here are three situations in which engaging an outside writer can benefit your business.

 

Read More

Topics: Content Creation, Blogging, Web Design, Business Marketing

How to Create Viral Social Media Content

Posted by Blue Frog Staff on Apr 29, 2017 11:41:00 AM

What do Dumb Ways to Die, The Dress, and Kony 2012 all have in common? They all went viral. While no one can guarantee a viral social media phenomenon, there are steps you can take to increase your chances of creating the next big thing.

Read More

Topics: Social Media, Content Creation

5 Creative Ways to Generate More Leads with Inbound Marketing

Posted by Laura Stroup on Apr 28, 2017 11:31:00 AM

Inbound marketing is all about driving traffic to your website and generating leads by offering visitors quality content and ways to contact your business when they are ready to talk to you. But generating leads doesn’t happen overnight, and what once worked to generate leads may not work forever.

Read More

Topics: Inbound Marketing