Inbound Marketing Blog

5 Web Design Best Practices for SEO

Posted by Mikayla Wilson on Jun 4, 2017 9:00:00 AM

You’ve just finished designing a beautiful new website, and you’re ready for visitors to start rolling in. However, your site traffic isn’t quite what you expected after your recent launch. Search engine optimization (SEO) can help users discover your website by improving your search rankings. It involves taking specific steps on each of your webpages to make it easy for search engines like Google and Bing to locate and appropriately identify your online content.

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Topics: SEO

5 Reasons to Redesign Your Website This Year

Posted by Dustin Miller on Jun 2, 2017 9:00:00 AM

Your website is one of the most important assets that you own. It can be your number one salesperson, bringing in new leads and selling your products or services 24 hours a day, 365 days a year. You can’t afford to have it performing poorly. Here are the top five reasons you should redesign your website this year.

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Topics: Web Design

Why Consider Rebranding?

Posted by Diane Campbell on May 31, 2017 2:48:36 PM

Every company needs to update its branding from time to time. Here are five reasons you should periodically revisit your branding choices and consider the benefits of an update.

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Topics: Business Marketing, branding

Lead Nurturing Success with Inbound Marketing

Posted by Diane Campbell on May 28, 2017 9:00:00 AM

One of the great things about inbound marketing is that it can turn your website into a lead-generating machine, working to attract visitors, engage them with your business, and nurture them into becoming leads and, ultimately, customers. Getting there takes careful planning, however. In order to successfully implement an inbound marketing strategy that can help your business achieve sustained growth, you need to provide information and resources that answer your visitors’ essential questions about your products and/or services and how you can help them.

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Topics: Inbound Marketing, Lead Nurturing

Let’s Bust Some SEO Myths! (Part 1)

Posted by Micah Hartmann on May 26, 2017 10:30:00 AM

Search engine optimization best practices tend to change every year, which can be both annoying and a challenge to keep up with. It’s essential that your inbound marketing team is well aware of new trends and keeps up to date with important changes, or your website could quickly become outdated and lose its SEO foothold. Here are several SEO myths taken from HubSpot’s ebook, 18 SEO Myths You Should Leave Behind in 2017, with our spin and expertise added, of course.

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Topics: SEO

The Resurgence of Print: Airbnbmag

Posted by Mikayla Wilson on May 24, 2017 9:15:00 AM

It's Alive!

The EKG flatlines. The doctor peers at the clock to note the time of death, then—just before the end—a soft beep sounds from the machine. Print is not dead!

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Topics: Commercial Printing

Printing for Dummies: Types of Binding

Posted by Diane Campbell on May 22, 2017 11:04:00 AM

When ordering bound print materials, you’ll need to decide what type of binding you want to use. A professional printer can help you decide which type is the best fit for your needs and budget, but here is a basic overview to get you started.

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Topics: Commercial Printing

The Mark Law Firm | Case Study

Posted by Laura Stroup on May 20, 2017 4:23:00 PM

Read about how Blue Frog has helped the Mark Law Firm rebound and thrive after suffering SEO damage.

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Topics: Inbound Marketing

Does My Business Really Need to Be On Social Media?

Posted by Blue Frog Staff on May 17, 2017 11:05:00 AM

It’s 2017, and any reasons that you might have had in the past for your business not needing a website or some form of social media presence have ceased to be relevant. Your business can no longer afford to ignore social media’s powerful marketing potential.

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Topics: Social Media

What Is Variable Data Printing?

Posted by Diane Campbell on May 15, 2017 8:00:00 AM

Variable data printing (VDP) is a method of digital printing that allows graphic or text elements to be easily and efficiently swapped out throughout a print job. For example, if you want to send a direct mail postcard to your customer list, variable data printing would let you cost-effectively personalize your marketing effort by presenting different offers or using different photos to better target specific types of customers.

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Topics: Commercial Printing