Inbound Marketing Blog

Mikayla Wilson

Recent Posts

Understanding the Basics of Inbound Marketing with the Buyer’s Journey

Posted by Mikayla Wilson on Aug 18, 2017 1:01:29 PM

We all know that today’s consumer is well informed. Technology makes it easier than ever for users to research and compare products or services online before purchasing. In fact, 88% of consumers research before they buy, consulting an average of 10.4 sources. With access to product information at their fingertips, there’s never been a better time to be a consumer. However, marketers need to understand the buyer’s journey in order to stay in front of users.

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Topics: Inbound Marketing

Why Should I Incorporate Video into My Inbound Marketing Strategy?

Posted by Mikayla Wilson on Aug 15, 2017 11:01:00 AM

Video has become an integral part of inbound marketing strategy. Why? Because video stands out, and if a picture is worth a thousand words, then a video is worth a million.

Attention spans are dwindling, and research shows that marketers have only eight seconds to capture a user’s attention. The easiest way to grab someone’s attention is to create content that is easily-digestible and engaging. From vlogs to testimonials and tutorials, video has proven to be successful. So, finding ways to incorporate video into your marketing strategy is more important now than it ever has been before.

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Topics: Inbound Marketing, Video Marketing

Where to Find Free Inbound Marketing Training and Resources

Posted by Mikayla Wilson on Aug 9, 2017 3:29:00 PM

If you're looking for some inbound marketing training and resources, then you've come to the right place! I'm going to share some of my favorite resources to help you learn inbound marketing best practices, tips, and tricks. Discover what's new and next in marketing, and get certified along the way.  

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Topics: Inbound Marketing

How and Why to Repurpose Your Content

Posted by Mikayla Wilson on Aug 5, 2017 4:15:00 PM

If you’re anything like me, you spend a lot of time creating content. Each blog post or ebook is carefully crafted, and you care about the end result for your readers. So why spend so much time writing and developing content to only publish it once? Content should be a gift that keeps on giving. And unlike re-gifting the t-shirt or coffee maker you got for Christmas, it’s not considered a social faux pas to re-gift—or repurpose—your content.   

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Topics: Inbound Marketing, Content Creation

How to Augment Your Inbound Marketing Strategy with Smart Content

Posted by Mikayla Wilson on Jul 25, 2017 11:12:00 AM

Have you ever met a stranger and just instantly hit it off? Your conversations flow and you feel like you perfectly understand one another. What if your website could be like that stranger?

Make your website your number one salesperson with smart content.


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Topics: Inbound Marketing

What Should I Look For in an Inbound Marketing Agency?

Posted by Mikayla Wilson on Jul 23, 2017 9:15:00 AM

Hiring an inbound marketing agency may seem like a daunting task, especially when your business’ success depends on the ROI of your marketing efforts. That's why it’s important to find an inbound marketing partner who understands your industry and shares your values.

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Topics: Inbound Marketing

Using Influencers to Enhance Your Inbound Marketing Strategy

Posted by Mikayla Wilson on Jul 21, 2017 1:56:00 PM

Movies and popcorn, Bonnie and Clyde, spaghetti and meatballs… While you can have one without the other, these dynamic duos are synergistic. And much like these pairs, the power of combining inbound marketing and influencer marketing is more apparent in today’s digital world than ever before.  

Inbound marketing is based on the development of great content that attracts and builds trust with your audience. Inbound marketing is not interruptive; it's customer focused and meant to add value. With greater trust and added value come increased sales.  

Influencer marketing, while relatively new, has greatly increased in popularity and has become a strong component of inbound marketing strategies.

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Topics: Inbound Marketing

4 Tips for Marketing to the Next Generation of Consumers: Gen Z

Posted by Mikayla Wilson on Jul 5, 2017 2:17:00 PM

There’s a lot of talk in the marketing world about engaging Millennials. However, there’s a new generation in town that needs some marketing TLC: Generation Z.

Generation Z is the next wave of consumers born after 1990. While some might lump Gen Z-ers together with Millennials, they are uniquely different from their older brothers and sisters. Gen Z-ers are the true digital natives having never known life without the internet or smart technology. While Millennials forged the way for Facebook, Netflix, and mobile-friendly content, Gen Z-ers see these tech milestones as norms.

So, what does all of this mean for your inbound marketing efforts? Here are four tactics to consider for Gen Z-ers.
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Topics: Inbound Marketing, Video Marketing

What Are Backlinks & Why Are They Important to Inbound Marketing

Posted by Mikayla Wilson on Jun 28, 2017 4:19:00 PM

Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to your website with an effective SEO strategy and compelling content. While keyword research and content development are a great start to a successful inbound strategy, building quality backlinks has become increasingly more important.

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Topics: Inbound Marketing, SEO

How Chip and Joanna Gaines Can Help Us Understand UX & UI

Posted by Mikayla Wilson on Jun 20, 2017 3:15:00 PM

Right now, you’re probably wondering how HGTV’s hit show, Fixer Upper, and its costars, Chip and Joanna Gaines, can help us to understand UX and UI. Or maybe you’re just wondering what UX and UI are.

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Topics: Web Design