The answer to this question is probably more complex than you think (or want to believe). Over the past few years, many bloggers have pushed for 500–800-word (on average) blog articles, thinking that was the sweet spot. They weren’t necessarily wrong, but if we don’t keep learning and evolving with the latest SEO advancements and effective tactics, we’ll quickly lose touch, and our strategies will lose their value.
In a study Raven Tools conducted from February 2013 to June 2015, 78% of on-page SEO problems they found were image related. During this time, Raven’s site auditor crawled more than 200 million web pages, finding that image-related problems were much more numerous than other common issues, including those involving meta descriptions, links, and online visibility.
In Part 1 of this two-part blog series, we talked about three common SEO myths concerning the importance of meta descriptions, keyword optimization, and search engine ranking. Be sure to check it out if you haven't already. Today, we’re going to cover a three more topics, pulled from HubSpot’s 18 SEO Myths You Should Leave Behind in 2017. We want our customers and fellow inbound marketers to stay informed of the best SEO practices moving foward so we can all be as successful as possible. It's time to bust some more SEO myths!
Search engine optimization best practices tend to change every year, which can be both annoying and a challenge to keep up with. It’s essential that your inbound marketing team is well aware of new trends and keeps up to date with important changes, or your website could quickly become outdated and lose its SEO foothold. Here are several SEO myths taken from HubSpot’s ebook, 18 SEO Myths You Should Leave Behind in 2017, with our spin and expertise added, of course.
You come across a stunning website while searching for a particular product on the web, and you’re instantly drawn in because of the appealing graphic design and beautiful imagery. You try to navigate to a page where you can learn more about the product, but you become confused, get lost, and have no idea what to do next. You get frustrated and click on to something else.
Topics: Web Design
If you’re not a print-savvy individual (most of us aren’t), you may not even know what offset printing is, let alone how it differs from digital printing. It’s important to understand a little bit about the different printing processes, however, if you’re going to work with a printing company. Today, we’re going to talk about the advantages of both offset and digital printing and how they differ from one another.
Topics: Commercial Printing
Both the old and the young are using voice search these days. You may be one of them. Whether you’re speaking to your phone (“Hey, Siri” or “Okay, Google”) or your fancy new Amazon Echo, you’ve adapted to the voice search revolution that looks likes it’s here to stay. The technology in many newer cars can even recognize your voice and several of your commands to help you find answers quickly or make calls easily while driving.
Do you get stressed just thinking about writing, or do you find it terribly tedious? Maybe writing is a large part of your job, or perhaps the only time you need to write anything out is when emailing a client or colleague. Regardless, if you often find yourself staring at a blank document, here are some tips. Practice incorporating these strategies to get your ideas flowing and ease some of the stress you feel. Who knows? You might even end up enjoying writing instead of dreading it.
Topics: Content Creation
Do you have a messy, unpredictable, or undependable relationship with social media? If you seem to be fighting an uphill battle because of a lack of motivation, knowledge, or time, we get it! Managing social media can be frustrating. It takes time, and to get positive results, you have to have solid strategies in place and nurture them over time.
Topics: Social Media
If you’re on a marketing team, you need to stay current with the latest trends in your field. Whether you work for one company or provide marketing services for multiple clients, you should continue to bring fresh, new ideas to the table. Your marketing strategies should be focused as well as dynamic, constantly changing and progressing. Place emphasis on these three key areas in 2017.