Inbound Marketing Blog

Laura Stroup

Recent Posts

Considering Trying Snapchat Ads? Read This First

Posted by Laura Stroup on Aug 10, 2017 3:22:00 PM

It seems like Snapchat is becoming more popular every day, but is it an effective way to advertise your business? In this article, we’ll look at two of the biggest issues advertisers are currently facing with Snapchat ads.

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Topics: Business Marketing

Case Study: Hedrick Construction Builds Business with Blue Frog

Posted by Laura Stroup on Jul 29, 2017 9:10:00 AM

Hedrick Construction, based in Huxley, Iowa, specializes in roofing installation and repairs. At the time Hedrick Construction made the decision to partner with Blue Frog, the company sought to build an online presence in order to help more potential customers find the company online, attract more website visitors, and convert visitors into customers. In the four years since partnering with Blue Frog, Hedrick Construction has increased website traffic 19,527% and generated 583 leads.

 

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Topics: Inbound Marketing

4 Ways to Use the Sources Report in HubSpot

Posted by Laura Stroup on Jul 19, 2017 11:48:00 AM

The sources report in HubSpot is one of the most valuable tools for monitoring where your website traffic and leads are coming from and what proportion of your traffic and leads are coming from each source.

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Topics: Inbound Marketing, HubSpot

What to Look for in Inbound Marketing Software

Posted by Laura Stroup on Jun 18, 2017 11:03:00 AM

Inbound marketing is a popular way to market these days, and for good reason—it WORKS! But with so many brands of inbound marketing software available, how do you know how to choose the right one for your business? Use this checklist when shopping for inbound marketing software so you make the best decision possible!

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Topics: Inbound Marketing

Inbound Marketing Software: Why HubSpot Is a Great Option

Posted by Laura Stroup on Jun 6, 2017 9:00:00 AM

To practice successful inbound marketing, efficient inbound marketing software is a must. But with so many different software solutions on the market today, how do you decide which one to use?

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Topics: Inbound Marketing

The Mark Law Firm | Case Study

Posted by Laura Stroup on May 20, 2017 4:23:00 PM

Read about how Blue Frog has helped the Mark Law Firm rebound and thrive after suffering SEO damage.

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Topics: Inbound Marketing

Basic Steps to Generating Leads with Inbound Marketing

Posted by Laura Stroup on May 13, 2017 8:05:00 AM

Inbound marketing is all about driving traffic to your website and getting visitors to convert on a landing page (making them leads), and ultimately nurturing them into becoming customers. But once you build up enough traffic to your website, how do you get people to actually convert into leads for your business? 

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Topics: Inbound Marketing

5 Creative Ways to Generate More Leads with Inbound Marketing

Posted by Laura Stroup on Apr 28, 2017 11:31:00 AM

Inbound marketing is all about driving traffic to your website and generating leads by offering visitors quality content and ways to contact your business when they are ready to talk to you. But generating leads doesn’t happen overnight, and what once worked to generate leads may not work forever.

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Topics: Inbound Marketing

How to Use Inbound Marketing to Increase Sales

Posted by Laura Stroup on Apr 19, 2017 3:35:00 PM

Increasing sales is always a top priority for just about any business. But companies that are still using cold calling to sell are likely noticing that this method is no longer as effective as it used to be.

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Topics: Inbound Marketing

Google Search Ads vs. Google Display Ads

Posted by Laura Stroup on Mar 27, 2017 8:42:00 AM

Advertising on Google can be a great way to build brand awareness and drive traffic to your website. But it’s easy to waste a lot of money on the advertising platform unless you do it right! The first step in setting yourself up for success with Google AdWords is utilizing the right campaign type. In this article, we will look at Google Search Ads versus Google Display Ads, as well as another campaign type called Search Network with Display Select, so you can choose the right type of campaign for your business.

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Topics: PPC