Inbound Marketing Blog

Laura Stroup

Recent Posts

What to Look for in Inbound Marketing Software

Posted by Laura Stroup on Jun 18, 2017 11:03:00 AM

Inbound marketing is a popular way to market these days, and for good reason—it WORKS! But with so many brands of inbound marketing software available, how do you know how to choose the right one for your business? Use this checklist when shopping for inbound marketing software so you make the best decision possible!

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Topics: Inbound Marketing

Inbound Marketing Software: Why HubSpot Is a Great Option

Posted by Laura Stroup on Jun 6, 2017 9:00:00 AM

To practice successful inbound marketing, efficient inbound marketing software is a must. But with so many different software solutions on the market today, how do you decide which one to use?

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Topics: Inbound Marketing

The Mark Law Firm | Case Study

Posted by Laura Stroup on May 20, 2017 4:23:00 PM

Read about how Blue Frog has helped the Mark Law Firm rebound and thrive after suffering SEO damage.

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Topics: Inbound Marketing

Basic Steps to Generating Leads with Inbound Marketing

Posted by Laura Stroup on May 13, 2017 8:05:00 AM

Inbound marketing is all about driving traffic to your website and getting visitors to convert on a landing page (making them leads), and ultimately nurturing them into becoming customers. But once you build up enough traffic to your website, how do you get people to actually convert into leads for your business? 

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Topics: Inbound Marketing

5 Creative Ways to Generate More Leads with Inbound Marketing

Posted by Laura Stroup on Apr 28, 2017 11:31:00 AM

Inbound marketing is all about driving traffic to your website and generating leads by offering visitors quality content and ways to contact your business when they are ready to talk to you. But generating leads doesn’t happen overnight, and what once worked to generate leads may not work forever.

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Topics: Inbound Marketing

How to Use Inbound Marketing to Increase Sales

Posted by Laura Stroup on Apr 19, 2017 3:35:00 PM

Increasing sales is always a top priority for just about any business. But companies that are still using cold calling to sell are likely noticing that this method is no longer as effective as it used to be.

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Topics: Inbound Marketing

Google Search Ads vs. Google Display Ads

Posted by Laura Stroup on Mar 27, 2017 8:42:00 AM

Advertising on Google can be a great way to build brand awareness and drive traffic to your website. But it’s easy to waste a lot of money on the advertising platform unless you do it right! The first step in setting yourself up for success with Google AdWords is utilizing the right campaign type. In this article, we will look at Google Search Ads versus Google Display Ads, as well as another campaign type called Search Network with Display Select, so you can choose the right type of campaign for your business.

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Topics: PPC

4 Important Tips to Lead Nurturing with Automated Emails

Posted by Laura Stroup on Mar 24, 2017 8:40:00 AM

Lead nurturing is an important part of inbound marketing and of sales in general. Leads generated through inbound marketing efforts are usually not ready to make a purchase immediately. This is why it's important to have a strong lead-nurturing strategy in place so that you can guide your leads down the sales funnel and pursuade them to ultimately make a purchase. 

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Topics: Inbound Marketing, Lead Nurturing

Where Does My Website Traffic Come From?

Posted by Laura Stroup on Mar 16, 2017 8:03:00 AM

Have you ever wondered where your website traffic comes from? How are people finding your website? What sources are bringing them there? Knowing where people are coming from when visiting your website is very helpful for understanding how strong your SEO, brand awareness, and social media presence are across the web. 

 

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Topics: Inbound Marketing

How to Use Social Streams in HubSpot: The Basics

Posted by Laura Stroup on Feb 27, 2017 9:21:00 AM

The social streams feature in HubSpot is a helpful social media marketing tool. Social streams allows you to monitor conversations on Twitter related to your industry and your company. It lets you track mentions of keywords and phrases that may be important to your brand as well as follow specific contacts or Twitter lists you’ve created, and reply to, retweet, or share tweets with your team—all right within the HubSpot platform. In this blog post, we’ll look at how to get started with social streams inside of HubSpot.

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Topics: Social Media