Inbound Marketing Blog

Diane Campbell

Recent Posts

Why Doesn't My Business Show Up in Google Results?

Posted by Diane Campbell on Aug 21, 2017 4:59:40 PM

Getting a website to appear on the first page of Google search results takes time, effort, and an understanding of how Google finds and selects content to deliver to its users. The process of refining your website to become more visible and attractive to search engines like Google is called search engine optimization (SEO). Whether you’ve recently built a new website for your business or your old site just isn’t showing up in the searches that are most relevant to your business, following these five SEO tips can help you to improve your site’s search engine ranking over time.

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Topics: SEO

5 Tips for Becoming a Better Writer

Posted by Diane Campbell on Aug 14, 2017 4:26:47 PM

Inbound marketing relies heavily on creating engaging online content that your audience will value. This content can take a variety of forms, including video, graphics, and audio; however, to reach the widest audience online, much of it must be written. If writing isn’t your strong suit, don’t worry. Following these five basic tips will help you get your ideas into written form that will draw your readers in and communicate your message effectively.

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Topics: Inbound Marketing, Content Creation

How Can I Use My Blog to Increase Brand Awareness?

Posted by Diane Campbell on Aug 11, 2017 9:05:00 AM

If you want your website to be more than a virtual pamphlet about your business that’s easily lost in the practically endless pile of online content already out there, you need to provide enough substantial content for search engines to identify your site as one that provides valuable answers to questions users are asking. If your website isn’t showing up in search engine results for queries related to your business, then it’s not going to draw new potential customers who aren’t already aware of your products or services. A blog provides an easy way to regularly add fresh, relevant content to your website that addresses questions your potential customers are asking now.

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Topics: Inbound Marketing, SEO

How Is AI Transforming SEO?

Posted by Diane Campbell on Aug 7, 2017 8:42:00 AM

Artificial intelligence (AI) has come to organic search, and it’s changing the way marketers approach search engine optimization (SEO). Google began rolling out its AI-based search called RankBrain in early 2015. Since then, this new application of machine learning has proven to be an effective way of bringing users the kinds of results they’re looking for. So, how do you optimize your online content for AI? The simplest—and best—answer is essentially the same as it always has been: Give your audience what they’re looking for.

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Topics: Inbound Marketing, SEO, Content Creation

How to Remove Bad Links & Add Good Ones to Your Website

Posted by Diane Campbell on Jul 27, 2017 4:00:00 PM

When building, redesigning, or adding content to your website, it’s critical to understand some basic search engine optimization (SEO) best practices to give your potential customers the best possible chance of finding your business online. A great place to start is by reading Google’s Webmaster Guidelines, which discuss much of what you need to know to help your site rank well in the results pages and avoid penalties that could damage your position.

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Topics: SEO, Web Design

Should I Target Multiple Keywords on a Single Web Page?

Posted by Diane Campbell on Jul 19, 2017 8:45:00 AM

How do I get my website to show up in Google results?

Search engine optimization (SEO) is a set of practices designed to help your potential customers find your business in search engine results. Each search engine uses its own algorithm to identify which website pages are most relevant to a user’s search query. By understanding a little bit about how this works, you can increase the chances that your website will show up in the results pages for searches related to your business. One simple step you can take is optimizing your site for important keywords.

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Topics: Inbound Marketing, SEO

5 Ways to Generate Leads on Your Website

Posted by Diane Campbell on Jul 11, 2017 6:35:11 PM

So, you have a beautifully designed website that’s attracting new visitors and increasing awareness of your brand. Congratulations! You’ve laid an important foundation for growing your business. Now you can take it a step further, and turn your website into a lead-generating machine.

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Topics: Inbound Marketing, lead generation

How to Create Online Content That More People Read

Posted by Diane Campbell on Jul 7, 2017 10:00:00 AM

An effective inbound marketing plan relies on compelling content that attracts and engages your audience. How do you make your content compelling? First, you must understand who makes up your audience. What’s compelling to one reader can be completely irrelevant and boring to another. Once you understand who is in your audience, you can begin to think about what interests them and, more specifically, what issues or topics may cause them to seek out a business like yours. When you understand your audience’s needs, problems, questions, and interests, then you have the tools you need to build articles they will want to read.

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Topics: Inbound Marketing, Content Creation, Blogging

The Boss Business Blog Breakdown [Part 2—SEO and Engagement]

Posted by Diane Campbell on Jun 24, 2017 11:38:00 AM

In our last blog post, we examined what you need to do to lay the foundation for a successful business blog. Today, we’ll get more specific and look at how to use that foundational work to make each individual blog post a valuable online asset.


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Topics: SEO, Content Creation, Blogging

The Boss Business Blog Breakdown [Part 1—Focus on Your Audience]

Posted by Diane Campbell on Jun 22, 2017 11:00:00 AM

Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw new visitors to your site and new customers to your business, you need to take a more systematic approach. In this 2-part series, we’ll break down the process of creating a blog post that gets your ideal readers’ attention with SEO, engages them with compelling content, and helps you forge lasting relationships with your online audience.

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Topics: SEO, Content Creation, Blogging